Web
Sr. Manager, Growth Marketing Analytics and Insights
United States - Remote · Senior
Sponsorship not specifiedDetected 30 days ago
Data ScienceData VisualizationStatisticsA/B TestingSEOMarketing AnalyticsGrowth MarketingPerformance MarketingForecastingLeadershipCommunication
About the role
- In this highly visible, strategic role, you'll sit at the intersection of Growth, Product, Finance, and Data Science-partnering across the organization to make every marketing dollar work harder and smarter.
- Our work is thrilling and meaningful, but we know balance is key to living well. - We celebrate one another's differences.
- We have programs that bring us together on important issues and provide learning and development opportunities for all employees.
Responsibilities
- Own measurement strategy for paid and performance marketing looking through the lens of attribution and incrementality.
- Drive budget optimization across channels and campaign options using marginal return analysis
- Build scenario analyses and business cases to support paid media investment decisions
- Lead performance analytics across including search, social, seo, media, and lifecycle marketing
- Develop attribution frameworks with a balance of rigor with operational simplicity
- Think through growth and impact lens and design tests to answer specific questions
- Develop or vide code dashboards and report s that surface relevant KPIs
- Evaluate and implement best-in-class measurement tooling and data infrastructure improvements
- Partner with Growth, Product, Finance, and Data Science teams to align on shared metrics and reporting, and connect spend to growth and LTV outcomes
- Experience building and communicating business cases for budget allocation and investment decisions
Requirements
- 7-10+ years of experience in growth analytics, marketing analytics, or data science within a digital-first or SaaS environment
- MBA or advanced degree in Statistics, Economics, Data Science, or related quantitative field
Benefits
- Our company and customers benefit when employees bring their authentic selves to work.
Company info
- At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
- As we scale our growth engine spanning paid acquisition, lifecycle marketing, sales and partner route to market, we are looking for a Senior Manager, Growth Marketing Analytics and Insights to lead how we measure, learn, and optimize across our most critical growth channels.
- We are seeking a senior analytics leader who will own the measurement strategy behind our growth investments, drive a rigorous experimentation agenda, and translate complex data into clear, business-aligned decisions. In this highly visible, strategic role, you'll sit at the intersection of Growth, Product, Finance, and Data Science-partnering across the organization to make every marketing dollar work harder and smarter.
- & how you'll make your mark.
- At Bluehost, we believe all small businesses deserve the opportunity to succeed online.
- Our mission is to give small businesses the confidence to think big.
- We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
- We are seeking a senior analytics leader who will own the measurement strategy behind our growth investments, drive a rigorous experimentation agenda, and translate complex data into clear, business-aligned decisions.
- Measurement, Experimentation and Optimization
- D esign and evaluate conversion and lift tests to quantify true incremental ROI
- Translate data into business and impact narratives
- Channel Performance and Growth Analytics
- Identify growth opportunities through deep channel, campaign, and cohort analysis
- Analytics and Insights
- Orchestrate analysis harnessing existing BI tools and workflows
- Identify and harness AI-enabled tools to detect trends, opportunities and insight s
- C ross-functional Influence and Enablement
- Enable marketing and channel teams with self-serve analytics tools and clear KPI frameworks
- Present insights and recommendations to senior leadership with clarity and confidence
- Champion a culture of experimentation and data-informed decision-making across the growth org
Equal opportunity
- We're proud of our culture of diversity and inclusion.
This listing is sourced directly from Web's careers page and normalized into a canonical job model.