SoFi
Senior Content Strategist
New York, NY · Senior
Sponsorship not specifiedDetected 6 days ago
Data ScienceA/B TestingProduct ManagementProduct StrategyOKRsContent MarketingContent CalendarsBrand StrategyResearchLeadership
About the role
- The Senior Content Strategist will be responsible for driving the direction of SoFi's newsletter program, including a wide variety of campaigns and content programs connected to it.
- We are looking for someone with demonstrated experience managing a newsletter, content product, or editorial program as a business, not just as a publication.
- Newsletters and educational email are one format in SoFi's rich and evolving multimedia content engine, so overseeing this program requires multidisciplinary content marketing expertise.
Responsibilities
- Build and maintain a compelling business case for the newsletter program
- present it with authority to senior stakeholders, adapting your narrative for marketing leaders, product partners, and executives alike.
- Develop and execute a subscriber growth strategy that spans organic, paid media, paid social, lifecycle marketing, and content syndication across external platforms - managing campaign oversight end-to-end from creative asset production to performance analysis and recommendations for next steps.
- Leverage audience insights and performance data to ensure the newsletter consistently delivers relevance to our target readers, iterating on content strategy as those insights evolve.
- Identify opportunities for AI integration across content sourcing, creation, and distribution phases of workflow. Manage implementation, reporting, and iteration with vendors, technology partners, and core newsletter teams to maximize AI impact.
- Build strong working relationships with product marketing, editorial, brand strategy, social, data science, lifecycle marketing, product, and design teams.
Requirements
- You have 8+ years of experience in content strategy, brand journalism, or content marketing..
- You have a proven track record of subscriber growth and audience development, with hands-on familiarity with paid media and paid social as distribution levers - not just organic editorial.
- You are 6+ years considered with demonstrated strategic leadership.
- Ensure newsletter infrastructure is set up to capture data required to fulfill newsletter strategy, and that data captured is being translated into usable insights for editorial and product marketing teams
- Ensure evolutions required to SoFi's technology stack are accounted for in the product roadmap by representing newsletter requirements
Nice to have
- Ideally you have experience with personal finance and investing focused content, with practice translating complex concepts into digestible stories across multiple formats.
Skills
- Grow subscriber audiences with innovative third party tools
- Integrate AI for content production efficiencies
- Leverage content measurement & reporting resources
- Provide oversight to the newsletter program's operations, spanning editorial planning, production, and measurement.
Compensation
- The base pay range for this role is listed below.
- Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.
Benefits
- SoFi is looking for a strategic leader to own and evolve our educational content program, with a focus on financial news literacy and newsletters - from big-picture vision to day-to-day execution.
- If you love transforming vision into reality, thrive in complex cross-functional environments, and happily design operating models for new programs from scratch, this role is for you.
- Define and own the strategic vision for SoFi's newsletter program, setting a clear direction that balances audience value with business impact - and evolving that direction based on performance insights.
- Identify opportunities to expand the newsletter portfolio with the introduction of new content products, bringing creativity and innovation to the vision, planning and execution of these new ideas.
- Identify appropriate tone and approach for positioning products in the context of education rather than promotion
Company info
- Shape a brighter financial future with us.
- Together with our members, we're changing the way people think about and interact with personal finance.
- We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals.
- The industry is going through an unprecedented transformation, and we're at the forefront.
- We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way.
- Join us to invest in yourself, your career, and the financial world.
- You understand that a newsletter, email bootcamp, or fin lit curriculum must earn its place in a subscriber's inbox - and that doing so requires a deep understanding of your audience.
- You'll use audience insights and performance data to ensure every issue, feature, and supporting asset delivers genuine relevance and utility.
- You are an expert communicator, an entrepreneurial operator, and a data-literate strategist who knows how to measure what matters and use those insights to drive meaningful change.
This listing is sourced directly from SoFi's careers page and normalized into a canonical job model.