Stepful
VP, B2B Marketing
New York City · Vp
Sponsorship not specifiedDetected 84 days ago
Content MarketingSalesRecruitingResearchLeadership
About the role
- As VP of B2B Marketing you will define and lead Stepful's B2B marketing strategy, setting the direction for how we scale from product-market fit with our pilot partners to the category-defining talent-pipeline solution for the US healthcare industry.
- This role owns our employer-facing positioning, our promotional strategy across content, events, and more, and how we'll translate our products, services, and insights into demand-generating programs that drive revenue.
- This is a hands-on, build-phase role for a senior marketer who enjoys setting strategy and is even more excited to execute.
Responsibilities
- Own the B2B marketing strategy, roadmap, and success metrics, with clear alignment to company-level commercial goals
- Define and own Stepful's B2B positioning, messaging frameworks, value propositions, and competitive differentiation
- Lead market and competitive research to surface insights that shape positioning, GTM roadmap, and sales enablement
- Develop and maintain core product marketing assets and frameworks (e.g., pitch narrative, ICPs and personas, competitive battlecards, objection handling) that equip sellers to clearly and confidently tell the Stepful story
- Lead launches for new products, programs, and features
- Lead B2B demand generation strategy, including account-based marketing, content-driven campaigns across channels, and events
- Position Stepful as a thought leader through compelling content marketing that builds trust in a risk-averse market
Nice to have
- You have experience marketing workforce or training solutions
Compensation
- The target base salary range is part of a competitive total rewards package including equity and benefits.
- Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
Benefits
- Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent.
- Since our founding in 2021, Stepful's trained over 32,000 practice-ready healthcare workers.
- Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers.
- We're improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.
- We have partnerships with half of the top 10 health systems in the US and are in process with many more.
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- Benefits and Compensation:
- FSA, HSA and commuter benefits
- Learning stipend
- Open vacation policy, including:
- Guidance of 15 days PTO annually
- Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
Company info
- We credit much of our success to our exceptional team.
- We're looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:
- The target base salary range is part of a competitive total rewards package including equity and benefits.
Equal opportunity
- Stepful is proud to be an equal opportunity employer.
- equal opportunity employer.
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This listing is sourced directly from Stepful's careers page and normalized into a canonical job model.