Base Power Company

Base Power Company

Content & Lifecycle Marketing

Austin, TX

Sponsorship not specifiedDetected 33 days ago
Project ManagementContent MarketingWritingHubSpotGrowth MarketingCollaboration

About the role

  • This is not a traditional content writer role.

Responsibilities

  • Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, etc.
  • Strategize and develop engaging and performing organic content.
  • Collaborate with design, ops, and sales to drive cohesive messaging.
  • Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs.
  • Proven ability to create organic content strategies that grow audience and engagement.
  • Ability to operate cross-functionally and drive outcomes.

Requirements

  • 3-7+ years in lifecycle marketing, growth marketing, content strategy, or copywriting at fast-paced companies.

Benefits

  • Build and optimize lifecycle journeys that improve education and conversion tailored to different audience segments.

Company info

  • Base is America's next-generation power company.
  • We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
  • We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
  • Base is a startup, which means priorities shift and evolve quickly.
  • Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
  • Rebuilding the grid is a big challenge.
  • We work hard because we care deeply about the impact we're creating.
  • We work in-person.
  • It's not a 9-to-5.
  • We are all-in.

This listing is sourced directly from Base Power Company's careers page and normalized into a canonical job model.