Base Power Company
Content & Lifecycle Marketing
Austin, TX
Sponsorship not specifiedDetected 33 days ago
Project ManagementContent MarketingWritingHubSpotGrowth MarketingCollaboration
About the role
- This is not a traditional content writer role.
Responsibilities
- Define our voice and implement messaging across key brand touchpoints: web, email, SMS, social, etc.
- Strategize and develop engaging and performing organic content.
- Collaborate with design, ops, and sales to drive cohesive messaging.
- Hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs.
- Proven ability to create organic content strategies that grow audience and engagement.
- Ability to operate cross-functionally and drive outcomes.
Requirements
- 3-7+ years in lifecycle marketing, growth marketing, content strategy, or copywriting at fast-paced companies.
Benefits
- Build and optimize lifecycle journeys that improve education and conversion tailored to different audience segments.
Company info
- Base is America's next-generation power company.
- We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
- We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
- Base is a startup, which means priorities shift and evolve quickly.
- Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
- Rebuilding the grid is a big challenge.
- We work hard because we care deeply about the impact we're creating.
- We work in-person.
- It's not a 9-to-5.
- We are all-in.
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This listing is sourced directly from Base Power Company's careers page and normalized into a canonical job model.