The Motley Fool
Senior Lifecycle Marketing Manager
United States - Remote · Senior
No sponsorship$130k-$150kDetected 8 days ago
Machine LearningA/B TestingCRMGrowth MarketingPerformance MarketingLeadershipMentoring
About the role
- For 30 years we've been helping people make better investment decisions through transparency, education, and Foolish fun.
- We're a fast-moving, collaborative team that values high-quality work, curiosity, and initiative.
- We care deeply about what we do, and we're driven by the impact our work has on real people's financial futures.
Requirements
- 7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields.
- Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness.
- Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
- Comfort working cross-functionally with technical and business stakeholders.
Nice to have
- A strong interest in investing and personal finance.
- Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.
- Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred.
Skills
- The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer.
- What is "Always On"?
- Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights.
- Identify opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion flows.
- Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders.
- Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights.
- Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
- Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey.
- Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms.
- Balance strategic leadership with hands-on execution and rapid iteration.
Compensation
- $1,000 annually to invest in stocks of your choice
Benefits
- No "vacation policy" (not to be confused with a "No vacation" policy)
- Generous fully-paid parental leave
- Super low premiums for medical, dental, and vision coverage
- Comprehensive compensation package, including company equity
- Flexible, remote work environment (*see our open states above)
Visa & Work Authorization
- Please note, no sponsorship is available for this position.
Apply directly at The Motley Fool →Create a free account for alerts like thisView The Motley Fool immigration profile
This listing is sourced directly from The Motley Fool's careers page and normalized into a canonical job model.