dentsu
Manager, Performance
Toronto · Full-time
Sponsorship not specified$85k-$92kDetected 15 days ago
AccessibilitySEMGoogle AdsGoogle AnalyticsCRMLeadershipCommunication
About the role
- The Manager, Performance Media is a senior, hands-on owner of Paid Search and Paid Social across a portfolio of clients.
- We are looking for someone who takes ownership of performance programs, continually challenges and evolves them and connects every media decision to a measurable business outcome.
- It demands fluency in modern, AI-powered media and the judgment to act on what the data says rather than what has always been done.
Responsibilities
- Own the strategic direction of integrated Paid Search and Paid Social programs across assigned accounts, partnering with client leadership, actively evolving and modernizing programs.
- Audit ad accounts to surface performance, structural, and measurement gaps, then build and drive a prioritized plan to modernize them
- Collaborate tightly with integrated agency teams and client analytics, marketing, and finance partners; plan rigorously ahead of peak cycles; operate with clear escalation and genuine shared accountability for outcomes.
- Develop a deep understanding of each client's business and category, anticipating needs beyond individual campaigns and contributing strategic, innovative thinking to internal and client discussions.
Requirements
- Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or a related field.
- Minimum 8 years of experience in a digital performance agency or client-side role, with demonstrated ownership of accounts and a track record of delivering measurable business results.
- Experience activating first-party and CRM data in privacy-safe ways (Customer Match, CAPI, clean rooms), with awareness of consent and data-privacy considerations.
- Collaborative mindset with the ability to work cross-functionally
- Hands-on expertise across SEM platforms (Google Ads, Microsoft Advertising, SA360) and Paid Social platforms (Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn), including AI-powered campaign types (Performance Max, Advantage+, AI Max) and modern bidding.
- Strong, practical command of measurement and tagging infrastructure (GA4, GTM, Meta CAPI, Floodlight/CM360)
- A business-outcomes mindset: comfortable optimizing to client KPIs and working with incrementality and media-mix-modelling concepts, not just last-click metrics.
- Strong client-facing skills with the ability to build and maintain trusted relationships, including acting as a senior point of continuity.
- a strategic thinker with a passion for digital marketing.
- Demonstrates integrity, initiative, and a growth mindset.
- Relevant platform certifications (Google, Meta, etc.) are considered assets.
- Additional information
- Vacancy: Is this posting for the purposes of filling an existing vacancy [ Y /N]
- The salary range for this position is $85k-$92k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
Skills
- All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
- Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.
Compensation
- The salary range for this position is $85k-$92k.
- Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.
Benefits
- A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
Company info
- iProspect, a dentsu company, is a global digital-first end-to-end media agency.
- Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building.
- By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands.
- The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
- We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
- We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
Equal opportunity
- If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
This listing is sourced directly from dentsu's careers page and normalized into a canonical job model.