Gofishdigital

Gofishdigital

Conversion Rate Optimization Director

Raleigh, NC, Remote (United States) · Director

Sponsorship not specifiedDetected 7 days ago
Data VisualizationA/B TestingAccessibilitySEOGoogle AnalyticsAuditingResearchCommunicationPlain Language

About the role

  • Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth.
  • Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.
  • Go Fish Digital is where digital marketing meets clarity, creativity, and scale.

Responsibilities

  • You'll own the CRO strategy for accounts from kickoff through ongoing iteration.
  • You'll design and oversee experimentation roadmaps aligned to user intent, personas, and lifecycle stages, while producing clear, client-facing insights that explain what was tested, what we learned, and how it ties back to revenue, leads, or retention.
  • You'll also identify cross-channel opportunities where SEO, paid media, UX, content, and analytics can reinforce conversion performance, and you'll document and refine internal CRO workflows, testing standards, and QA processes as the program scales.
  • Operate as a trusted advisor: lead client conversations, set expectations, and communicate wins, risks, and tradeoffs with confidence.
  • Partner with UX, product, and engineering teams to influence template-level decisions that balance conversion performance, usability, accessibility, and development constraints.
  • Help clients understand when template evolution (structure, hierarchy, messaging) will deliver more impact than individual tests or micro-optimizations.
  • Experimentation Strategy & Test Design Audit and optimize landing pages, solution pages, PDPs/PLPs, checkout flows, lead forms, and onboarding experiences.
  • Partner with client UX, development, SEO, paid, and analytics teams to scope, QA, and advise on experiment implementation (when testing is the right tool).
  • User, Persona, and Journey Mapping Build and refine persona cohorts and journey maps using analytics, research, and qualitative inputs.
  • Experience optimizing high-impact funnel moments: landing pages, PDPs/PLPs, lead forms, checkout flows, onboarding, and conversion paths.

Requirements

  • What you'll bring to the role CRO & Growth Expertise 5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles.
  • Proven success in designing, executing, and scaling experimentation programs across B2B, B2C, and/or eCommerce environments.
  • Deep experience with CRO and experimentation tools such as VWO, Optimizely, Google Optimize (or equivalent), Convert, or similar platforms.
  • Strong working knowledge of behavioral and qualitative research tools, including Crazy Egg, Hotjar, FullStory, Contentsquare, or similar.

Benefits

  • Bonus points for work samples - links in CVs or resumes are good, too!
  • Measurement, Learning, and Optimization Own CRO measurement frameworks (conversion rate, revenue per visitor, funnel drop-off, test velocity, learning velocity).
  • Experience defining and tracking meaningful CRO metrics beyond surface-level conversion rate (e.g., revenue per visitor, funnel progression, test velocity, learning velocity).

Company info

  • We are a modern marketing collective built for scale, efficiency, and impact.
  • As the parent company, Agital supports three specialized go-to-market agencies-Go Fish Digital, REQ, and WDG-with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.
  • REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what's next.
  • WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change.
  • As we continue to grow, our clients are asking deeper questions about what actually drives performance once traffic arrives.
  • That's where you come in.
  • We're looking for a strategic, systems-minded Conversion Rate Optimization Director to lead experimentation and optimization efforts across B2B, B2C, and eCommerce accounts.
  • This role is responsible for translating user behavior, data, and insights into measurable improvements in conversion, revenue, and customer experience.
  • As CRO Director, you'll own optimization strategy from diagnosis through execution, set experimentation standards across teams, and help clients understand why changes work-not just what changed.
  • You'll operate at the intersection of UX, analytics, and business outcomes.
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This listing is sourced directly from Gofishdigital's careers page and normalized into a canonical job model.