Maropost

Content Marketing Manager

Toronto, ON, Canada · Exec

Sponsorship not specifiedDetected 3534 days ago

SparkProject ManagementSEOSEMEmail MarketingContent MarketingGoogle AnalyticsWordPressResearchCommunicationPublic Speaking

About the role

This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities

Accountable for all content marketing initiatives to drive traffic, engagement, subscribers, and leads, that delivers sales and customer retention
Create the content our audience is looking for and optimize the path to conversion through a brand publisher mindset
Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost (with cost optimization at the core of proposals)
Blog on an ongoing basis to support and promote offers and to attract site visitors through search, social media, and email subscribers
Develop, foster and grow relationships with content driven media sites to distribute by lines from company blogposts and press releases
Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant quality content that meets the needs of both key stakeholders and our audience
Measure and optimize programs resulting in continuous refinement of strategy
Foster and manage relationships with creative resources including external bloggers, content writers, contributors, external influencers and industry experts to produce relevant quality content and a network that meets the needs of both key stakeholders and our audience
Create and deliver presentations on the programs, approaches, analytics and results
Strong written and verbal communication skills with an Editorial mindset that seeks to understand what audiences consume and how to create it

Requirements

Experience creating content for the web and creating growth with social audiences either online or offline
Experience with Wordpress, Google analytics, Slideshare, Infographics and the top social channels

Skills

Maropost is an on-demand email marketing provider specializing in email, mobile, social, web and marketing automation services.
Our client roster includes:

Benefits

Create content and project plans to disseminate information, drive awareness, education and share best practices through whitepapers infographics, guides, templates, case studies, whitepapers etc

Company info

Ability to develop engaging content to attract and retain customers and inspire team members while remaining current with new technologies and marketing trends

Equal opportunity

http://www.maropost.com/careers-at-maropost/
All your information will be kept confidential according to EEO guidelines.

Apply directly at Maropost →Create a free account for alerts like this View Maropost immigration profile

This listing is sourced directly from Maropost's careers page and normalized into a canonical job model.