SASSO
Social Media Manager
baton rouge, Louisiana
Sponsorship not specifiedDetected 8 days ago
Data AnalysisCanvaContent CalendarsGoogle AnalyticsAccount ManagementBusiness DevelopmentPerformance ManagementPremiere ProResearchLeadershipCommunicationCollaborationPublic SpeakingAdaptability
About the role
- The Social Media Manager works closely with Account Management, Creative, Communications, Digital, Media, Strategy, and production team members to ensure social media work is timely, integrated, measurable, and aligned with client goals.
Responsibilities
- Develop and execute organic social media strategies aligned with client goals, audience insights, brand positioning, campaign priorities, and platform best practices.
- Build and maintain social media content calendars that support campaign themes, content priorities, engagement opportunities, and ongoing brand storytelling.
- Develop platform-specific content recommendations for Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging social channels.
- Support the production, editing, versioning, and optimization of short-form multimedia content for social platforms.
- Coordinate with designers, copywriters, content producers, photographers, videographers, and account leads to ensure social content is accurate, timely, and brand-aligned.
- Monitor community engagement across platforms and support timely, appropriate responses in alignment with client voice, community guidelines, and escalation protocols.
- Influencer, Ambassador & Campaign Support
- Support influencer and creator marketing by identifying potential partners, reviewing audience fit, developing briefs, coordinating content needs, and analyzing campaign impact.
- Manage brand ambassador and affiliate program activity as assigned, including onboarding support, communication, content coordination, performance tracking, and ROI reporting.
- Collaborate with Communications, PR, Account, and Creative teams to connect social media activity with influencer campaigns, creator partnerships, events, earned media, and broader communications strategies.
Requirements
- AI-assisted work must be reviewed with strong human judgment to ensure originality, accuracy, relevance, confidentiality, and brand alignment.
Nice to have
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred.
- 3-5 years of professional social media, digital content, or integrated marketing experience.
- Agency experience strongly preferred.
- Experience creating social media content calendars, reporting on performance, and making recommendations based on data and platform insights.
- Experience working with influencers, creators, ambassadors, affiliates, or user-generated content programs preferred.
Skills
- Strong writing, editing, messaging, and visual storytelling ability across social media formats and platforms.
- Ability to evaluate social media performance, interpret data, identify insights, and recommend strategic adjustments.
- Ability to apply brand voice, client context, confidentiality standards, and human review practices to AI-assisted content.
- Behavioral Competencies:
- Strategic thinker who connects social media activity to broader brand, communications, and marketing objectives.
- Strong creative judgment, editorial discipline, and understanding of platform-specific storytelling.
- Collaborative, client-ready communicator who can present ideas, explain rationale, and make clear recommendations.
- Curious, adaptable, and proactive in identifying trends, opportunities, risks, and improvements.
- Comfortable testing new tools, workflows, and content approaches while maintaining quality, accuracy, and brand integrity.
- Social Media Strategy, Content, Email & Channel Management
- Content Production, Creative Collaboration & Community Engagement
- Represent SASSO or client brands at live events, activations, content shoots, and community engagement opportunities as needed.
This listing is sourced directly from SASSO's careers page and normalized into a canonical job model.