Pressreader

Senior Marketing Manager, Integrated Campaigns

Richmond, British Columbia, Canada · Senior · Full-time

Sponsorship not specified$100k-$120kDetected 24 days ago

MarketoCRMGrowth Marketing5G/LTELeadership

About the role

Integrated Campaigns, you will be taking the segment priorities, whitespace, and pipeline targets that come out of our territory planning process and turning them into campaign and media strategy that actually moves those numbers.

Partner with Product Marketing and Sales leadership to understand what each territory or vertical actually needs from marketing, and make sure campaigns are built to support those specific goals rather than a one-size-fits-all plan.
Bring creative and strategic judgment to campaign design.
Media strategy & channel leadership Directly manage the Web Strategy Lead, Email Strategist, and Social Media & Growth Coordinator, setting priorities and ensuring channel-level work ladders up to campaign and territory goals.
Look beyond traditional paid channels where the audience calls for it, identifying and recommending the right mix of trade, association, and niche vertical media to reach buyers in our core segments where they actually are, and build the business case for that spend.
Not every campaign is judged on lead volume alone; some are building market presence and credibility in segments where we're newer or less known.
Partner with our marketing ops/analytics function to access the data needed for reporting, without owning the underlying dashboard or integration infrastructure.

5+ years in marketing campaign management, demand generation, or growth marketing, in B2B with multiple customer segments or verticals.
Proven experience managing a multi-channel campaign calendar across web, email, social, and paid, including direct people management of channel specialists.
Experience planning media beyond standard digital paid channels like trade, association, sponsorship, or other niche channels, and making the case for that investment based on where a specific audience actually engages.
Working knowledge of marketing automation and CRM platforms (e.g., Dynamics, Marketo) sufficient to direct channel work and interpret reporting (deep technical administration is not required).

We have a full-time opportunity for a Senior Marketing Manager, Integrated Campaigns to join our Marketing team.
As a Senior Marketing Manager.
It's not just about running channels, it's deciding what story we tell each market and how we reach audiences who often aren't sitting on generic paid social or search.
This position is based in our Richmond, BC office and requires to be on-premises three days a week.
When not in the office, employees have an opportunity to work remotely.
reimbursements for professional training and membership in professional associations
We thank everyone who is interested in our role.
Only qualified candidates legally eligible to work in Canada will be directly contacted for this position.

Experience planning media beyond standard digital paid channels like trade, association, sponsorship, or other niche channels, and making the case for that investment based on where a specific audience actually engages

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