Golden Pet Brands

Golden Pet Brands

Digital Acquisition Marketing Specialist

Los Angeles, CA

Sponsorship not specified$68k-$91kDetected 27 days ago
A/B TestingSalesforceCRMPerformance MarketingSalesExcelRecruitingMentoringPublic Speaking

About the role

  • Creating a world where pets live longer, healthier lives, from their very first meal.
  • This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle.
  • We've donated over $9 million to date. - Potential for quarterly KPI bonuses.

Responsibilities

  • Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals.
  • Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
  • Lead creative meetings to analyze ad results while also coming up with new ideas for testing.
  • Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages.
  • Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
  • Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
  • Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
  • Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met.
  • This role works cross functionally with all departments and will lead team meetings with the creative teams.
  • This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.

Requirements

  • Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
  • Required Experience:
  • 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
  • Experience optimizing sales funnels via A/B testing.
  • Able to interpret test results to make data-driven decisions.
  • Proficient at managing multiple projects and able to organize, prioritize and structure workload
  • Strong mathematical and analytical skills.
  • Comfortable with basic image editing softwares
  • Creative thinker who can take constructive feedback
  • Strong interpersonal, verbal and written skills
  • Self-motivated and a team player
  • Confident in leading team calls
  • Passion for pet health

Nice to have

  • Bachelor's Degree in Marketing
  • 3-5 years of Digital Acquisition/ Performance Marketing
  • Direct-to-Consumer experience
  • Experience optimizing/strategizing video ad creatives
  • Preferred Experience:

Compensation

  • The posted salary range in this job posting reflects data based on California's cost of labor analysis.

Benefits

  • Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • The base salary range is $68,400-$91,300, plus bonus potential.

Company info

  • The safety of our candidates is our highest priority.
  • When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers.
  • Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ( NAME@GOLDENPETBRANDS.COM ) or through our internal Applicant Tracking System, Greenhouse.
  • In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details.
  • Click here to learn more about general internet safety and our hiring practices.
  • The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others.
  • A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team.
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This listing is sourced directly from Golden Pet Brands's careers page and normalized into a canonical job model.