Digital Matter

Senior Manager, Integrated Media & Marketing

New York, NY · Senior

Sponsorship not specified$110k-$140kDetected 144 days ago

Data VisualizationSEMGoogle AdsNegotiationExcelVendor ManagementCommunicationCollaborationProblem Solving

About the role

As the Senior Manager, Integrated Media & Marketing, you will be responsible for the hands-on, day-to-day management of media campaigns across digital channels and emerging platforms.
This role requires a strategic thinker with strong analytical skills and a deep understanding of media planning, vendor management, and campaign execution.
Monitor and analyze campaign performance, including brand and conversion lift studies-to inform optimizations and future strategy.

Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights.
Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms.
Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization.
Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle.
Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives.

Hands-on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk
Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell).
Bachelor's degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature
preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics.
Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, and LTA.
Excellent communication and presentation skills, with the ability to translate media strategies into clear, actionable recommendations to both clients and internal teams.

5+ years of experience in digital media, preferably within a consultancy or large media agency
retail and/or luxury brand experience is a plus.

Share insights on current media trends, technologies, and industry benchmarks to inform innovation.
Recommend process improvements and new tools that increase efficiency and value for clients.

At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today's market.
We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
Our team brings deep operating experience across media, retail, and technology.
We have built, scaled, and transformed organizations.
to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.
Over the past seven years, we've guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.
We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.
Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.

This listing is sourced directly from Digital Matter's careers page and normalized into a canonical job model.