Collective
Sales Enablement Lead
United States
Sponsorship not specifiedDetected 19 days ago
SQLA/B TestingStakeholder ManagementSalesforceGrowth MarketingSalesAccount ManagementAccountingExcelPublic Speaking
About the role
- Run a structured A/B testing program - subject lines, copy, CTAs, sequence timing - with a clear measurement plan and documented learnings.
- Keep everything current as Collective policy, IRS rules, and state legislation evolve.
- Extend core training to adjacent GTM roles (e.g., Product Marketing, Partnerships).
Responsibilities
- Own email cadences across the full sales lifecycle (MQL → Closed Lost), urgency campaigns, and seasonal playbooks. Build, test, and iterate relentlessly.
- Develop and maintain sales collateral (decks, one-pagers, objection handlers) segmented by entity type, geo, and professional vertical. Keep everything current as Collective policy, IRS rules, and state legislation evolve.
- Support content initiatives on channels like Reddit and community forums where subject matter authority matters. Collaborate with Growth and BDR to drive scheduled call volume.
- Own the Account Executive and BDR training curriculum - from new hire bootcamp through ongoing skill development. Extend core training to adjacent GTM roles (e.g., Product Marketing, Partnerships).
- Design and maintain 60-day onboarding plans with explicit KPI milestones. Partner with hiring managers to ensure ramp targets are hit.
- Build certification programs that raise the bar: reps shouldn't carry a quota until they can pass the test.
- Facilitate peer call review culture. Create feedback loops that make the team better week over week.
- Own outcomes, not just activities. Track campaign performance (conversion rates, revenue influence), training compliance, and rep ramp metrics against defined benchmarks.
Requirements
- Ability to flex as an Account Executive and take sales calls when the business needs it.
Nice to have
- Experience with sales engagement platforms (Nooks, Outreach, Salesloft) and conversation intelligence tools (Momentum, Chorus).
- Experience enabling or working within a BDR/SDR org.
- Thrives with autonomy and ambiguity.
- You don't wait for a brief - you define the problem, propose a solution, and execute.
- Excellent stakeholder management.
- You can align Legal, Product, and Sales on a shared deliverable under deadline.
Compensation
- Team Connection: Quarterly virtual events and an annual in-person summit.
Benefits
- Health & Wellness: $200 quarterly reimbursement to support your well-being.
- Time Off: Flexible PTO plus 14 company holidays.
- Comprehensive Coverage: 100% medical, dental, and vision for employees
- 75% coverage for dependents.
- Parental Leave: 16 weeks fully paid.
- Retirement & Ownership: 401k plan plus an equity package.
- Proactively identify gaps - in rep knowledge, collateral coverage, or campaign performance - and close them before they become revenue problems.
- Commuter Support: $150 monthly reimbursement for transit expenses for those in a hybrid schedule.
Company info
- Collective is on a mission to redefine the way businesses-of-one work.
- Our technology and team of trusted advisors help members achieve financial independence by taking care of everything from business incorporation to accounting, bookkeeping, tax services, and access to a thriving community, all in one integrated platform.
- We believe in empowering self-employed people to enjoy the same tax savings that big companies get, so they can focus on their passion, not paperwork.
- Featured in Forbes, Business Insider, Yahoo, Bloomberg, Financial Times, TechCrunch, and more.
- We are backed by General Catalyst, Sound Ventures (Ashton Kutcher and Guy Oseary), QED Investors, Google's Gradient Ventures, Expa, and other investors who have financed iconic companies like YouTube, Substack, Twitch, Box, Hims, Instacart, and Lyft.
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