Headspace

CRM Systems & Lifecycle Manager

Remote - United States · Full-time

Sponsorship not specified$79k-$110kDetected 34 days ago

HTMLCSSSQLDatabricksRESTData VisualizationProject ManagementCRMPatient CareCollaborationMentoring

About the role

About the CRM Systems & Lifecycle Manager role at Headspace The CRM Systems & Lifecycle Manager sits at the intersection of marketing data architecture and lifecycle execution - and that combination is what makes this role unique.
This is not a role that steps into a fully defined playbook.
You'll help architect and evolve the systems and processes that power lifecycle marketing as the team grows - requiring comfort navigating ambiguity, strong ownership, and a bias toward action.

Responsibilities

Own the data foundation that powers lifecycle marketing - evaluate what member attributes, events, and entitlements exist in Braze today, identify gaps between what's available and what campaigns require, and spec requirements clearly enough to drive Engineering and Data team prioritization
Partner with Engineering and Data as a technical peer - coming to those conversations with a documented point of view on schema design, data availability, and downstream CRM impact, not just a list of requests
Maintain and evolve Braze data integrity - audit segments, validate attribute and event data against expected behavior, and flag discrepancies before they affect campaign execution
Build and maintain documentation of the CRM data architecture - including how member data flows from source systems into Braze, what's reliable, and where known gaps or risks exist
Evaluate new data capabilities and Braze features with a systems lens - understanding not just what a feature does, but what data it requires, what it exposes, and whether the infrastructure supports it
Proactively identify structural limitations in the current stack that constrain lifecycle performance and build a case for resolving them - with prioritization rationale, not just a problem statement
Support the Lifecycle and Marketing Ops teams in driving strategy and execution for core lifecycle marketing initiatives, including the monthly newsletter and always-on engagement programs - owning the technical build and execution within Braze across email, push, in-app, and SMS channels
Design, execute, and analyze A/B and multivariate experiments in Braze - delivering clear reporting and actionable readouts to internal stakeholders
Support B2B client launches and migrations in partnership with the Marketing Ops team, ensuring seamless execution for B2B audiences
Independently identify and solve analytical and technical challenges across the CRM ecosystem - proactively expanding lifecycle and Braze capabilities without relying on Engineering, Product, or Analytics teams to drive the work.

Nice to have

Bring strong systems thinking to the role - with experience working in event-based data models, the ability to read and write data specs, and comfort assessing what exists in the stack versus what needs to be built
SQL or Databricks exposure a plus
Strong understanding of multi-channel best practices, deliverability, and data protection laws
Experience designing and interpreting experiments - able to set up clean A/B and multivariate tests, evaluate results objectively, and translate findings into clear recommendations
Highly motivated self-starter who can run projects from start to finish with minimal oversight
Strong project manager - comfortable managing multiple priorities, stakeholders, and workstreams simultaneously
Comfortable making judgment calls with incomplete information and re-prioritizing quickly as business needs evolve
Confident collaborator who can interpret feedback into action and push back constructively when needed

Compensation

The anticipated new hire base salary range for this full-time position is $79,000-$110,000 + equity + benefits.

Benefits

The anticipated new hire base salary range for this full-time position is $79,000-$110,000 + equity + benefits.
At Headspace, base salary is but one component of our Total Rewards package.
Additional details about our Total Rewards package will be provided during the recruitment process.
Headspace exists to provide every person access to lifelong mental health support.
They're our shared commitment to building a more connected, human-centered team-one that's redefining how mental health care supports people today and for generations to come.
The chance to shape what mental health care looks like next
Competitive pay and benefits that support your whole self
How we feel about Diversity, Equity, Inclusion and Belonging:
Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan.
Within this range, individual compensation is determined by a candidate's location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.

Company info

At Headspace, our values aren't just what we believe, they're how we work, grow, and make an impact together.
These values shape our decisions, guide our collaborations, and define our culture.
A culture that's collaborative, inclusive, and grounded in our values
Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States.

Equal opportunity

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.
A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace.

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This listing is sourced directly from Headspace's careers page and normalized into a canonical job model.