trulyfreehome

trulyfreehome

Director of Lifecycle Marketing

Williamsburg, Michigan, United States · Director · Full-time

Sponsorship not specified$30k-$40kDetected 20 days ago
CRMPerformance MarketingAccount RetentionCadenceLeadership

About the role

  • TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products.
  • This role requires a true operator-someone who can: Run a high-volume campaign engine Make decisive calls on offers, products, and promotions Close the loop between performance data and future strategy Core Ownership Areas 1.

Responsibilities

  • drive revenue, conversion, or retention

Requirements

  • Analytical mindset with ability to translate data into action quickly
  • Ability to operate both strategically and tactically (player-coach)

Nice to have

  • Email/SMS revenue contribution
  • Subscription growth and retention metrics

Skills

  • Data, Reporting & Feedback Loop
  • Operating System & Process Development

Compensation

  • Lifecycle & Subscription Strategy
  • Messaging, Copy & Offer Strategy
  • About Us Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion.
  • Email and SMS are not support channels-they are core profit centers responsible for a significant portion of company revenue.
  • TrulyFree.com is a non-toxic alternative marketplace with over hundreds of brands and thousands of products.
  • For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.
  • Competitive base salary

Benefits

  • Strong inbox placement and deliverability health across all sends
  • Base + Performance Bonus (tied to Email/SMS Revenue + Subscription Growth)

Company info

  • Truly Free Home - We are a high-growth DTC CPG brand built on direct response marketing, subscription-driven revenue, and customer lifetime value expansion.
  • Email and SMS are not support channels-they are core profit centers responsible for a significant portion of company revenue.
  • For this role the Lifecycle will include the Sellers, Activation, Recruiting, and Offers as this is a three pronged business that includes Sellers, Affiliates, and Customers.
  • Position Overview We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization.
  • This role owns Email and SMS as a primary revenue channel, with accountability for driving 30-40% of total company revenue through lifecycle marketing.
  • You will lead strategy and execution across large-scale databases (2-3M+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization.
  • You will be responsible for building a predictable, profit-generating lifecycle operating system-one that continuously optimizes retention, increases LTV, and improves subscription performance.
  • This role requires a true operator-someone who can:
  • Run a high-volume campaign engine
  • Make decisive calls on offers, products, and promotions
  • Close the loop between performance data and future strategy
  • Core Ownership Areas 1.
  • Revenue Ownership (Email + SMS)
  • Own and deliver 30-40%+ of total company revenue through lifecycle channels
  • Build and execute a high-frequency, high-conversion campaign calendar
  • Decide what products, offers, and promotions get deployed based on performance data
  • Drive first purchase, repeat purchase, and subscription conversion
  • Lifecycle & Subscription Strategy
  • Architect and continuously optimize end-to-end customer journeys, including:
  • Acquisition nurture
  • Conversion flows
  • Post-purchase monetization
  • Replenishment & subscription upsell
  • Win-back/reactivation
  • Partner with leadership to define and evolve subscription strategy at a strategic level
  • Improve rebill rates, churn reduction, and subscriber LTV
  • Messaging, Copy & Offer Strategy
  • Lead direct-response messaging strategy across Email and SMS
  • Ensure every send has a clear objective: drive revenue, conversion, or retention
Apply directly at trulyfreehome →Create a free account for alerts like thisView trulyfreehome immigration profile

This listing is sourced directly from trulyfreehome's careers page and normalized into a canonical job model.