Otterbein SeniorLife
Sales and Marketing Director
Tipp City, OH · Director
Sponsorship not specifiedDetected 1 day ago
CRMSalesBusiness DevelopmentLead GenerationOutbound SalesForecastingLeadershipCommunication
About the role
- The Sales & Marketing Director is responsible for sales and marketing performance of their Otterbein SeniorLife Location.
- This role is responsible for driving occupancy growth, revenue performance, referral development, customer engagement, and brand alignment across Independent Living, Assisted Living and Skilled Nursing/Post-Acute service lines.
- Marketing Strategy & Business Development
Responsibilities
- Develop, maintain and execute a detailed Marketing and Sales Plan, inclusive of Digital Marketing & Social Media components, Advertising, Direct Mail, Sales Programs/Events, Collateral Development, Public Relations, etc.
- Work together with the Otterbein Leadership Team to successfully drive resident & partner satisfaction.
- Regularly analyze CRM data and key performance metrics to identify trends, evaluate conversion rates, prioritize opportunities, and develop targeted strategies that drive occupancy and improve overall sales performance.
- Build relationships with existing and new prospective residents and move them effectively through the Otterbein "Sales Funnel."
- Develop and strengthen collaborative working relationships with internal departments and staff including identifying and helping address areas of improvement to enhance the quality of living at Otterbein.
- Analyze CRM data, occupancy trends, conversion metrics, referral patterns, market intelligence, and digital analytics to develop data-driven strategies that support census growth.
- Optimize community census, financial results, and resident satisfaction for independent living, assisted living & nursing care.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field required.
Nice to have
- Preferred Skills & Competencies
Compensation
- Tuition Reimbursement up to $5,250 per year for ANY field of study
Benefits
- Work in conjunction with the Home Office Marketing Team to optimize the Otterbein unique selling proposition, promote Otterbein's mission, vision & values and create leverage throughout the organization.
- Minimum of 2 years of leadership experience overseeing sales and marketing initiatives required, preferably within senior living or healthcare environments.
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This listing is sourced directly from Otterbein SeniorLife's careers page and normalized into a canonical job model.