OpenLoop Health
Director, Growth Marketing, Self Serve Products
United States - Remote · Director
Sponsorship not specifiedDetected 50 days ago
HTMLCSSSQLA/B TestingWritingGrowth MarketingPerformance MarketingCustomer SuccessLeadershipCollaboration
About the role
- This is an exciting opportunity for a proven PLG leader to bring their experience, vision, and executional rigor to a new strategic growth vector within a fast-growing health tech company.
- This role requires a unique combination of growth strategy, technical fluency, analytical depth, and hands-on execution.
- We keep meetings minimal and focus on shipping great work, fast.
Responsibilities
- PLG Function Leadership: Build and lead OpenLoop's product-led growth function, establishing PLG as a foundational growth capability for the company.
- Self-Serve GTM Ownership: Own our self-serve go-to-market motion end-to-end, aligning top-of-funnel demand generation with conversion optimization across the full customer journey.
- Conversion Optimization: Optimize the user journey from landing page through the product experience to improve sign-up-to-client conversion rates.
- Growth Experimentation: Design and run product-led growth experiments within the product in close partnership with the Product team, identifying and scaling the highest-impact levers for growth.
- Lifecycle & Remarketing: Support and optimize high-performing client lifecycle and remarketing campaigns to drive sign ups to clients and clients to successful clients.
- Analytics Infrastructure: Build the analytics infrastructure needed to generate detailed, end-to-end visibility into the full go-to-market funnel.
- Customer Activation Partnership: Partner closely with Customer Success to drive systematic activation of new clients and help them grow and succeed on the platform.
- Team Building: Build and scale a team of growth engineers over time to support experimentation, infrastructure, and execution across the PLG motion.
- AI Adoption: Help lead the adoption of AI across our GTM motion, identifying ways to drive efficiency and improve outcomes across workflows ranging from copywriting to ad creation and campaign execution.
- Build and lead OpenLoop's product-led growth function, establishing PLG as a foundational growth capability for the company.
Requirements
- 8+ years of growth or product-led growth experience, ideally in freemium or free-trial environments.
- Proven experience owning and optimizing the full PLG funnel, from initial ad click to free trial, conversion, activation, and scaled customer growth.
- Strong technical fluency, with a working knowledge of HTML, CSS, SQL, and JavaScript.
- Deep familiarity with AI tools such as Claude and a strong understanding of how to use AI to improve speed, quality, and execution.
- Experience working closely with both Sales and Customer Success teams on go-to-market or product-led growth initiatives.
- Strong analytical instincts and the ability to connect funnel data and user behavior to business decisions and growth opportunities.
- A builder mindset with a high degree of ownership, energy for experimentation, and strong attention to detail in execution.
Nice to have
- SaaS experience is a plus.
Benefits
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Life Insurance, Pet insurance, and more
- Jon Lensing, and COO, Christian Williams, with the vision to bring care anywhere.
Company info
- OpenLoop was co-founded by CEO, Dr.
Apply directly at OpenLoop Health →Create a free account for alerts like thisView OpenLoop Health immigration profile
This listing is sourced directly from OpenLoop Health's careers page and normalized into a canonical job model.