marrinadecisions
REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)
Utah, Utah, United States · Senior
Work authorization required$100k-$120kDetected 20 days ago
HubSpotSalesforceMarketoCRMPerformance MarketingLead GenerationRecruitingLeadershipCommunicationCollaboration
About the role
- Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to support one of our premium enterprise clients. This role is responsible for designing and optimizing marketing automation, lifecycle engagement programs, and data-driven marketing operations that drive measurable business outcomes.
- The ideal candidate combines deep marketing automation expertise, strong analytical skills, and cross-functional collaboration to deliver scalable marketing programs that support client growth.
Responsibilities
- Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
- Build and optimize automated marketing campaigns across multiple channels
- Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
- Implement segmentation and personalization strategies to improve campaign performance
- Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
- Maintain and optimize lead management, lead routing, and lifecycle models
- Implement automation processes that improve marketing efficiency and scalability
- Build and maintain marketing dashboards and reporting frameworks
- Partner with marketing and leadership teams to provide data-driven recommendations
- Collaboration & Client Support
Requirements
- 7-10 years of experience in marketing operations, marketing automation, or lifecycle marketing
- Strong expertise with marketing automation platforms (HubSpot, or similar)
- Experience working with Salesforce CRM and marketing system integrations
- Strong analytical skills and experience with marketing performance reporting
- Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.
Nice to have
- Experience supporting enterprise marketing teams or agency clients
- Experience working in SaaS, technology, or subscription-based businesses
- Familiarity with AI-driven marketing tools and personalization platforms
- Experience designing scalable marketing automation frameworks
- Compensation Range
Compensation
- alignment with internal compensation equity
- $100,000 - $120,000 annually depends on location and experience
- This posted range represents Marrina Decisions' good-faith estimate for this remote role at the time of posting.
- Final compensation will depend on:
- candidate experience
- geographic location
Benefits
- Health Benefits
Equal opportunity
- Equal Opportunity Employer.
Visa & Work Authorization
- Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.
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