Adobe

Principal Strategic Manager

San Francisco, USA · Principal

Sponsorship not specified$140k-$261kDetected 9 hours ago

ExpressLLMsBrand StrategyCommunication

About the role

Our mission is to champion and empower the global creative community, enabling anyone with a story to tell or vision to share.
Adobe's Community Advocacy & Insights team sits at the intersection of the company's most important creative audiences and its biggest product and policy priorities.
We translate what matters to Adobe into programs that matter to the community who use our tools to make a living and make meaning.

Build Key Leader Programs by developing and leading pilot strategic programs from start to finish. Help scale and achieve results with community leaders to grow advocacy and insights. Build relationships with key leaders in support of program success.
Market Messaging and Communications: Craft and implement clear, transparent, and trusted communication between Adobe and artists, designers, and creators.
This builds trust, advocacy, and stronger sentiment.
Strategic Cross-Functional Partnership: Collaborate closely with Product Marketing, Community Marketing, Product, Social, Communications, Brand, Evangelism, Events, Partnerships, and other key teams to ensure actions are strategically aligned with product launches and key business objectives.
Measure & Optimize Impact: Establish clear KPIs to track the impact of programs, using data to continuously refine and improve engagement strategies.
A developed POV on what distinguishes technical novelty from real creative innovation, and the skill to design strategies that focus on the latter.
The role calls for a Principal Strategist to own that translation work.
It's a strategic operator role for someone who can take an ambiguous brief or direction and figure out what the right program is, build it, measure it, and deliver it at a high standard.
Build Key Leader Programs by developing and leading pilot strategic programs from start to finish.
Build relationships with key leaders in support of program success.

7-10 years in strategy, consulting, product marketing, product management, brand strategy, partnerships, operations, or innovation - with a track record of turning complex insights into action
Proven experience transforming ambiguity into clear strategic roadmaps, then designing and launching complex programs end-to-end, not just executing against someone else's plan.
Experience navigating large, matrixed organizations and moving work forward without direct authority.
Ability to proactively identify long-term structural opportunities, ensuring Adobe's strategic position stays ahead of the curve.
Comfort with ambiguity and balancing strategic thinking with hands-on execution.

Bachelor's degree in business, marketing, design, communications, or related field
MBA or equivalent strategic experience a huge plus.

If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets.
The U.S. pay range for this position is $140,100 -- $261,150 annually.
Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.
Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.

Balance long-term vision with tactical impact, ensuring actions support strategic launches and landmark moments.
Strategic vision over execution.

This listing is sourced directly from Adobe's careers page and normalized into a canonical job model.