CVS Health

CVS Health

Manager, CRM Marketing

Chicago-525 West Monroe, USA · Full-time

Sponsorship not specified$66k-$146kDetected 1 day ago
HTMLCSSA/B TestingComplianceHubSpotSalesforceMarketoCRMPerformance MarketingLead GenerationOutbound SalesHIPAALeadershipCommunicationCollaboration

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odds of building a lasting career here

53Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • Oak Street Health®, a part of CVS Health, helps older adults stay healthier and live fuller lives through our 230 centers across 27 states.
  • As the Manager, CRM Marketing, you will play a critical role in supporting our Oak Street Health patients, providers and business by designing and execution data-driven, journey-based marketing campaigns.
  • Reporting to the Senior Manager, you will be the primary strategist for Email and SMS channels, focused on moving prospects through the funnel to appointment scheduling and completion.

Responsibilities

  • Our value-based care model helps us consistently deliver better patient experiences and outcomes.
  • Campaign Strategy & Development: Own the strategy and tactical roadmap for automated journeys that leverage email, SMS, and direct mail.
  • Cross-Functional Orchestration: Partner with internal teams such as Performance marketing, Central Sales, and other CRM team members on new campaign opportunities and optimization of existing campaigns.
  • Content & Creative Collaboration: Partner with Creative team to develop compelling new content and visual assets, as well as create high-performing copy and clear Calls to Action (CTAs) that increase engagement.

Requirements

  • 6+ years of experience in CRM, Digital Marketing, or Campaign Strategy.
  • Experience working within an enterprise Marketing Automation Platform (Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, etc.).
  • Proven experience managing SMS campaigns, including an understanding of TCPA compliance and mobile-first copywriting.
  • Strong understanding of email performance and operational metrics (open rate, bounce rate, unsubscribes, etc).
  • Proficiency in HTML/CSS for troubleshooting email templates and landing pages.
  • A track record of working effectively across departments (Sales, Creative, and Paid Media) to achieve a shared goal.
  • Familiarity with UTM parameters, tracking pixels, and how data flows from a landing page into a CRM.

Nice to have

  • Experience navigating HIPAA compliance and complex data privacy regulations (CCPA, CAN-SPAM) within marketing campaigns.
  • Bachelors Degree in Marketing or related field
  • Our innovative care model is centered right in our patient's communities, and focused on the quality of care over volume of services.
  • We're an organization on the move!
  • Opportunities for high levels of responsibility and rapid advancement
  • We embrace diversity and encourage all interested readers to apply.
  • Anticipated Weekly Hours

Compensation

  • $66,330.00 - $145,860.00
  • This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.
  • The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.
  • This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
  • We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
  • The typical pay range for this role is:

Benefits

  • Mission-focused career impacting change and measurably improving health outcomes for medicare patients
  • Paid vacation, sick time, and investment/retirement 401K match options
  • Health insurance, vision, and dental benefits
  • Opportunities for leadership development and continuing education stipends
  • New centers and flexible work environments
  • Oak Street Health is an

Company info

  • Position Summary Oak Street Health®, a part of CVS Health, helps older adults stay healthier and live fuller lives through our 230 centers across 27 states.
  • With over 150 locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody "Oaky" values and passion for our mission.
  • Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from CVS Health's careers page and normalized into a canonical job model.