Major League Baseball
Director, MarTech Product & Enablement
New York, New York · Director · Contract
Sponsorship not specified$170k-$200kDetected 12 days ago
SQLData EngineeringComplianceCommunication
About the role
- The MLB Product team is seeking an experienced Director to lead the delivery, evolution, integrations, and operational excellence of MLB's fan activation and marketing technology platforms. This role sits within the Fan Data Platform Product organization, which is responsible for unifying MLB fan data, enabling a 360-degree fan view, and building scalable
- data and technology foundations that support analytics, personalization, marketing activation, and other league-wide functions.
Responsibilities
- Own the delivery, integration, and ongoing evolution of MLB's Marketing Technology platforms, ensuring seamless operations across channels and data flows
- Serve as the primary product owner and subject matter expert for MarTech platforms, partnering with Engineering to design scalable solutions, manage technical tradeoffs, and prioritize platform enhancements
- Partner with Marketing teams to translate business and activation requirements into durable, well-architected platform capabilities focusing on innovation and strategic fit
- Collaborate closely with Marketing, Engineering, Product, and Analytics teams to gather requirements, define system behaviors, and ensure MarTech solutions meet functional and technical needs
- Partner with 30 Club's Marketing, Data, and Analytics teams to enable adoption of centralized MarTech capabilities, support Club-level use cases, and balance league-wide standards with local needs
- Own the documentation and enablement of fan consent workflows, including Opt-In and Opt-Out processes, across marketing channels and platforms
- Partner with Legal, Data Engineering, and Information Security teams to ensure MarTech systems and data flows comply with applicable privacy regulations (e.g., GDPR, CCPA, state-specific requirements) and MLB privacy policies
- Drive clear documentation, operational standards, and governance practices for MarTech-related data flows and system dependencies
- Own the foundational attribution and measurement infrastructure that supports marketing performance analysis, including standardized data models, nomenclature, implementation patterns, and quality assurance practices
- Manage linking infrastructure (e.g., deep links, short URLs), and data capture patterns ensuring fan calls to action generate tracked events that can be reliably tracked through to conversion
Requirements
- Experience with consent management, data privacy, and governance related to marketing data flows
- Proficiency in SQL, with the ability to query, validate, and troubleshoot in large datasets
- Experience with Customer Data Platforms (CDPs), including Adobe Experience Platform (AEP) or similar tools
- Strong understanding of tracking, linking management, and attribution data concepts
Compensation
- $170,000 - 200,000 (Base Salary) + Bonus
- As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision.
- In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.
Benefits
- Competitive Benefits Package
- Paid Time Off and Holidays
- Paid Parental Leave
- Tuition Reimbursement
- Disability Benefits (short term and long term)
Visa & Work Authorization
- Own the documentation and enablement of fan consent workflows, including Opt-In and Opt-Out processes, across marketing channels and platforms
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This listing is sourced directly from Major League Baseball's careers page and normalized into a canonical job model.