SASSO
Senior Digital Advertising Specialist
Baton Rouge, Louisiana, United States · Senior
Work authorization requiredDetected 29 days ago
Machine LearningGoogle AdsGoogle AnalyticsPerformance MarketingLead GenerationResearchCommunicationAdaptability
About the role
- Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.
- Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.
- Translate performance data into clear insights and actionable recommendations for internal teams and clients.
Responsibilities
- Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.
- Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.
- Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.
- Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.
- Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.
- Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.
- Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.
- Manage campaign budgets, pacing, and performance forecasts across multiple accounts.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
- Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
- Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
- Occasional travel may be required for client meetings, events, or project-related needs.
Visa & Work Authorization
- This position is headquartered in Baton Rouge, Louisiana, but remote candidates currently based and authorized to work in the United States are encouraged to apply.
This listing is sourced directly from SASSO's careers page and normalized into a canonical job model.