Morguard

Morguard

Marketing Performance & Analytics Associate

Boynton Beach, FL, United States

Sponsorship not specifiedDetected 8 days ago
Data AnalysisA/B TestingProject ManagementGoogle AdsMeta AdsGoogle AnalyticsCRMPerformance MarketingForecastingResearchCommunicationCollaborationProblem SolvingCritical ThinkingPublic Speaking

About the role

  • Morguard is a fully integrated real estate company.
  • We strategically invest in high-quality, well-located, multifamily assets across North America and our onsite teams are critical to our Communities' success.
  • PURPOSE The Marketing Performance & Analytics Associate is responsible for planning, executing, and optimizing paid marketing efforts across Morguard's portfolio, as well as analyzing performance data to guide strategic business decisions.

Responsibilities

  • This role focuses on measurable marketing execution-paid media, attribution, reporting, and insights-ensuring that marketing investments drive qualified traffic, leases, and ROI.
  • The Marketing Performance & Analytics Associate partners closely with internal stakeholders and external agencies to translate data into actionable recommendations that support portfolio-wide goals, pricing decisions, and campaign strategies.
  • Plan, strategize, and manage paid digital campaigns across Meta, Google Ads, and all ILS platforms (Apartments.com, Zillow, Rent.com, etc.).
  • Optimize campaigns and ILS investments based on performance data, lead quality, cost per lead/lease, and property-specific needs.
  • Lead A/B testing, audience segmentation, creative optimization, and budget allocation across paid channels.
  • Build and maintain dashboards and reporting tools that monitor KPIs for Meta, Google, and all ILS channels.
  • Track lead-to-tour and lead-to-lease performance to guide spend allocation and channel strategy.
  • Present insights to Marketing, Pricing, and Operations teams to support decisions related to budgets, ILS package selection, and campaign adjustments.
  • Evaluate channel ROI, demand generation, and traffic quality to optimize the marketing mix.
  • Support portfolio-wide strategies by forecasting expected performance for paid and ILS channels based on historical benchmarks.

Requirements

  • Experience in the multifamily industry, particularly with leasing, operations, or apartment marketing performance metrics.
  • Hands-on experience with Entrata (or similar property management/CRM platforms), including reporting, lead tracking, and marketing attribution tools.

Nice to have

  • Bachelor's Degree in Marketing, Data Analytics, Business, Communications, or related field preferred.

Visa & Work Authorization

  • al employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
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This listing is sourced directly from Morguard's careers page and normalized into a canonical job model.