The Farmer's Dog

The Farmer's Dog

Acquisition Manager, Enablement

New York, New York, United States

Sponsorship not specified$14k-$120kDetected 15 days ago
Data VisualizationSEMMarketing AnalyticsGrowth MarketingExcelPerformance ManagementCadenceLeadershipCollaboration

About the role

  • One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers".
  • Beyond denoting skill sets and areas of expertise, we don't think departments matter.
  • We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is.

Responsibilities

  • Own the maintenance and integrity of TFD's acquisition media plan and forecast across channels - keeping spend, pacing, and projections current as channel owners execute against CAC and growth targets.
  • Support go-to-market planning in partnership with Product Marketing, helping to translate launch and campaign moments into channel-level media plans and ensuring measurement is in place from day one.
  • Lead the implementation and ongoing governance of measurement infrastructure - pixels, UTMs, taxonomy, and tagging standards - so that every channel is tracked consistently and reporting is reliable.
  • Build and maintain acquisition reporting frameworks that surface actionable insights to channel owners and senior media leadership on a regular cadence, translating data into clear recommendations.
  • Partner with Data & Analytics to design and evolve our growth measurement architecture - including incrementality testing, attribution models, and CAC/LTV reporting - as our channel mix and media complexity grow.
  • Identify gaps or inconsistencies in how we're capturing and reporting performance across the funnel, and drive the cross-functional work needed to close them.
  • Being included is just the beginning, it's about contributing your voice, growing through challenges, and building trust through shared goals.
  • This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
  • To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals.

Nice to have

  • You have 5+ years of experience in growth marketing, media planning, or marketing operations with a strong foundation in the tools, infrastructure, and processes that make acquisition programs run.
  • You have a solid grasp of measurement fundamentals such as pixels, UTMs, tagging taxonomy, attribution, and you take ownership of getting them right rather than assuming someone else will.
  • You're comfortable partnering with Data & Analytics teams, whether that's scoping a new measurement framework, QA-ing a tracking implementation, or translating a business question into something a dashboard can answer.
  • You communicate clearly, flag issues early, and operate with a high degree of ownership.
  • Channel owners and senior leadership trust you to surface what matters before it becomes a problem.

Compensation

  • Market-competitive compensation and equity packages

Benefits

  • The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
  • Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • Company supported mental health benefits
  • 12 week paid parental leave
  • Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we're listening and learning from our Team.

Company info

  • The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
  • To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
  • #LongLiveDogs
  • What We Stand For and Where You'll Come In
  • We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors.
  • Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
  • The Manager, Acquisition Enablement is a hands-on media practitioner who keeps TFD's acquisition program running with precision.
  • You own the integrity of our media plan and forecast across channels, maintain the measurement infrastructure that channel owners depend on, and serve as the connective tissue between Paid Social, Paid Search, Partnerships, Media, and our Data & Analytics team.
  • Reporting into our Acquisition Lead within Product Marketing, you'll ensure day-to-day performance stays on track against CAC and growth targets while partnering with senior media leadership to execute against the broader program strategy.

Equal opportunity

  • The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status.
  • For more information, please visit Know Your Rights.
  • Reasonable Accommodations
  • TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.
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