Docker, Inc

Docker, Inc

Senior Lifecycle Marketing Manager

Canada · Senior · Full-time

No sponsorship$116k-$165kDetected 28 days ago
SQLSnowflakeCloud PlatformsDockerRESTAgentic AIMarketoAuditingCadenceMicrosoft Office

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odds of building a lasting career here

54Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

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About the role

  • ABOUT DOCKER Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls.
  • WHAT MAKES SOMEONE SUCCESSFUL IN THIS ROLE - Lifecycle Fluency: You think in full user journeys, not campaigns.
  • Docker does not offer visa sponsorship for this role.

Responsibilities

  • Build the Lifecycle Engine: Own and build lifecycle campaigns (email and in-product messaging) across Docker's Container and AI Platform products, including Sandboxes and AI Governance, for both end users and admins.
  • Automate Lead and Renewal Motions: Stand up and run automated first-touch flows for PQLs and inbound leads, in partnership with BDR and renewals stakeholders.
  • Validate Audiences & Signals: Partner with data and growth engineering to pull the usage signals campaigns depend on (Snowflake and internal data tools), and validate that an audience and its underlying signal are correct before every send.
  • Manage Suppressions & Contact Governance: Own suppression lists and contact governance rules so campaigns stay compliant and don't over-message or reach the wrong audience.
  • Coordinate Design & Agency Partners: Work with design and agency partners to keep campaign quality and turnaround on track.
  • Operationalize Reporting: Own naming, tracking, and reporting on programs so the rest of the team has visibility into what's live, what's next, and what it's driving.
  • You'd rather own a program end to end, strategy, build, QA, and send, than hand pieces of it off.
  • it already owns user and admin nurtures, renewal automation, and first-touch outreach for PQLs and inbound leads, running against a marketable base in the tens of millions.
  • As Senior Lifecycle Marketer, you'll report directly to the VP of PLG and partner closely with our existing lifecycle marketing lead.
  • Flexibility that fits your life - We trust you to manage your schedule while delivering great work.

Requirements

  • Technical-to-Message Translation: A track record of turning a technical product or a raw usage signal into messaging that reads credible to a developer or admin audience, not generic marketing copy.
  • Lifecycle Marketing Experience: A background specifically in lifecycle marketing, not pure growth or demand gen, ideally inside a PLG or self-serve motion.
  • Proven Program Ownership: A track record of owning campaigns end to end (strategy, build, QA, send) and shipping programs that moved a real metric: activation, retention, or renewal conversion.
  • Marketing Automation Build Experience: Hands-on build experience in Marketo or an equivalent marketing automation platform: audience builds, program/campaign setup, suppressions and contact governance, pre-send QA and live proofs, and launch monitoring.
  • Data & Targeting Validation: Comfortable working directly with data teams to validate record-level data and targeting logic, for example auditing who's actually in a segment or spot-checking a list against expectations. Writing SQL yourself is a plus, not a requirement.
  • Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms.
  • Independent Ownership: Senior-level judgment and ownership as an individual contributor: you can run with ambiguity and drive a program without every step spelled out, and you collaborate well with another senior peer on the team.
  • FIRST 30 DAYS
  • Immerse & Align: Get up to speed on Docker's PLG motion, product surface area (Container and AI), and the programs lifecycle already owns. Build a working relationship with data, BDR, renewals, and design/agency partners.
  • Program & Tooling Audit: Audit the current state of user and admin nurtures, renewal automation, and PQL/lead outreach, and get familiar with the Marketo/Mailgun stack and its upcoming transition.
  • Roadmap Calibration: Work with the lifecycle team to turn the current priority list into themes, a build queue, and a sequenced roadmap.

Nice to have

  • A background specifically in lifecycle marketing, not pure growth or demand gen, ideally inside a PLG or self-serve motion.
  • Proven Program Ownership:
  • QA, send) and shipping programs that moved a real metric:
  • activation, retention, or renewal conversion.

Compensation

  • Compensation & Equity

Benefits

  • Time to recharge - Generous PTO, designated quarterly Whaleness Days, and a designated end-of-year Whaleness break.
  • Home office support - Set up your workspace for comfort and success.
  • Technology stipend - Equivalent to US$100 net per month to help support your work.
  • Learning & development - Annual stipend for conferences, courses, certifications, and continued learning.
  • Parental leave - 16 weeks of paid parental leave after six months of employment.
  • Equity for all full-time employees - Share in Docker's long-term success as we continue to grow.
  • Comprehensive benefits - Medical, retirement, and paid holidays vary by country.

Equal opportunity

  • equal opportunity employer.

Visa & Work Authorization

  • Docker does not offer visa sponsorship for this role.
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