Parspec

Demand Generation Manager

Hybrid - San Mateo, California

Sponsorship not specifiedDetected 19 hours ago

A/B TestingProject ManagementGoogle AdsContent MarketingHubSpotCRMSalesLead GenerationResearchLeadership

About the role

This position is ideal for a results-oriented individual who thrives on hands-on campaign execution, experimentation, and scaling demand programs within a fast-paced startup environment.

Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
Collaborate with Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels.
Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
Build and manage automated email sequences and "always-on" nurture tracks that educate prospects
Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities.
Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel.
Design and run pre-event and post-event follow-up sequences to convert event engagement into qualified pipeline.
You will be responsible for creating and executing programs that build awareness and generate a qualified pipeline from Construction Distributors and Rep Agents.

4-7+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, data, or enterprise software environments.
Experience owning field marketing end-to-end, from strategic planning through on-the-ground execution and post-event pipeline conversion.
Self-starter DNA with a bias toward experimentation and the ability to define a roadmap in an ambiguous environment.
Proven track record of building and owning pipeline-generating programs from scratch, with the ability to point to specific revenue results.
Expert-level "doer" who builds their own campaigns in LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
Highly analytical mindset with hands-on experience owning the CRM, building lead routing workflows, developing nurture campaigns, and designing reporting dashboards.
Deep understanding of the full buyer journey and how to align ABM and lifecycle nurture programs to specific enterprise personas.
Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.
Strong project management skills with the ability to manage multiple initiatives simultaneously

AI native proficiency: Track record of using AI tools to speed up their work without dropping quality
Opportunity to grow with a fast-scaling company transforming a large market
We think big, set a standard of excellence and are committed to diversity and a discrimination-free workplace.
We welcome applicants from all walks of life to join us and help shape the future at Parspec.
San Mateo, with regular in-office presence
Submit your application and resume highlighting your achievements.

Parspec is an AI-native platform that powers how construction products are discovered, bought, and sold.
Parspec is seeking an experienced Demand Generation Manager to establish and grow our demand generation function.
This includes designing integrated campaigns to reach and convert target audiences into qualified sales opportunities.

Own the field marketing strategy and annual calendar, including budget allocation and prioritization across events.

Competitive salary and benefits, including family insurance coverage, free health teleconsultations, and learning/upskilling budgets
Equity in the company
Flexible hours and a hybrid work setup

At Parspec, we recognize that traditional job descriptions don't always capture the full range of your unique abilities-and that's perfectly okay.
You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!

This listing is sourced directly from Parspec's careers page and normalized into a canonical job model.