Zerohomes

Zerohomes

Growth Marketing Manager

Denver, Colorado

Sponsorship not specified$115k-$150kDetected 43 days ago
LLMsAgileSEOHubSpotGrowth MarketingCadence

About the role

  • Residential electrification is an extraordinary decarbonization opportunity - 145 million homes in the United States account for 20% of our climate emissions.
  • But today, electrification is painful - it's too complicated, time consuming, and expensive.
  • Zero bridges the gap between the digital and the physical with a frictionless experience that makes electrification fast, easy, and affordable.

Responsibilities

  • Balance capture and generation, paid and unpaid: convert in-market homeowners on Meta and Google today, and build category awareness across CTV, programmatic, Reddit, TikTok, and the organic and community surfaces that compound alongside paid - so tomorrow's pipeline outgrows today's.
  • Optimize for lead quality, not just quantity: tune audiences, creative, and bidding to qualified SQLs and downstream revenue, and push beyond lead capture to influence pipeline velocity and close rate.
  • Own the non-paid acquisition mix alongside paid: organic social (TikTok, Reddit, YouTube), AI/LLM discovery (ChatGPT, Perplexity, AI Overviews), and creator/community presence - channels that earn awareness when paid isn't running and amplify the surfaces it is.
  • Build the always-on engine: audience architecture, bidding, creative cadence, geo and utility-program segmentation, and budget pacing that keeps CAC predictable across markets.
  • Run the performance-creative loop with our Creative agency: brief, ship, test, and document a pipeline of static, motion, and video ads.
  • Partner with Product Marketing on landing-page and quote-flow conversion optimization.
  • build category awareness for home electrification in every market we enter, so the addressable pool grows ahead of the funnel.
  • Reporting to the Head of Marketing, you'll run Meta + Google paid media today and lead expansion across every surface - paid and unpaid - that builds awareness and category demand alongside conversion: Reddit, TikTok, ChatGPT, programmatic + contextual, connected TV (CTV), Google Business Profiles, and the organic social, creator, and community channels that compound around them.
  • You'll manage our paid media agency and partner with Product Marketing on conversion.
  • convert in-market homeowners on Meta and Google today, and build category awareness across CTV, programmatic, Reddit, TikTok, and the organic and community surfaces that compound alongside paid - so tomorrow's pipeline outgrows today's.

Requirements

  • Track record on both capture and awareness KPIs - e.g., 20%+ blended CAC reduction, branded-search or aided-awareness lift in a target geo, or channel diversification across 3+ surfaces.
  • Built paid acquisition as a system (audience infra, creative pipeline, testing cadence, attribution), not just run campaigns.
  • Range across paid and unpaid: you've grown an audience through organic social, creator, community, or earned channels - not only through ad accounts - and know when each channel earns its keep.
  • Working fluency in SEO and content fundamentals, you understand why non-paid channels can't grow without it: how search, content structure, and on-page choices feed organic social, AI/LLM discovery, and GBP performance.
  • AI-enabled yourself to move fast across any stack. Ours: HubSpot, PostHog, Storyblok, Linear, Claude/Cowork.

Nice to have

  • Experience in home services, energy, construction tech, or the trades.
  • Background in a B2C business where data, testing, and conversion optimization drove the roadmap - and where you can point to specific wins you owned.
  • Experience with high-AOV, high-consideration B2C where conversion takes weeks.
  • Experience with Agile SCRUM methods and frameworks.
  • Zero Homes is committed to creating an inclusive and accessible experience for all candidates.
  • We encourage you to apply even if you believe that you do not meet all of the above criteria!
  • Leverage our hyperlocal landing system (city, neighborhood, utility, program pages) to give every market paid surface area to convert.
  • Inform the repeatable GTM plan for each new market, shipping localized creative, launch pacing, and reporting that tells us when to scale, hold, or rework.

Compensation

  • $115k-$150k

Company info

  • Our mission is to electrify the world's homes for healthy and sustainable living. Residential electrification is an extraordinary decarbonization opportunity - 145 million homes in the United States account for 20% of our climate emissions. But today, electrification is painful - it's too complicated, time consuming, and expensive. So we're building a new experience for homeowners, contractors, and utilities. Zero bridges the gap between the digital and the physical with a frictionless experience that makes electrification fast, easy, and affordable. Join our team to build a world class consumer experience that just so happens to electrify America.
  • NOTE: We use AI plenty ourselves, but for these questions, the answers that sound like a real person tell us the most about you. We read every application that comes through, be yourself, don't overthink it.
  • About the Role & Your Impact
  • Zero Homes is looking for a Growth Marketing Manager that understands the arc from demand generation to demand capture. Today the job is demand capture: meet homeowners already shopping and convert efficiently. Tomorrow it's demand generation: build category awareness for home electrification in every market we enter, so the addressable pool grows ahead of the funnel.
  • Our mission is to electrify the world's homes for healthy and sustainable living.
  • So we're building a new experience for homeowners, contractors, and utilities.
  • Join our team to build a world class consumer experience that just so happens to electrify America.
  • NOTE: We use AI plenty ourselves, but for these questions, the answers that sound like a real person tell us the most about you.
  • We read every application that comes through, be yourself, don't overthink it.
  • Zero Homes is looking for a Growth Marketing Manager that understands the arc from demand generation to demand capture.
  • Today the job is demand capture: meet homeowners already shopping and convert efficiently.
  • Tomorrow it's demand generation: build category awareness for home electrification in every market we enter, so the addressable pool grows ahead of the funnel.
  • We use AI plenty ourselves, but for these questions, the answers that sound like a real person tell us the most about you.
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