Figma

Product Marketing Manager, Audience and Messaging

San Francisco, CA • New York, NY • United States · Full-time

Sponsorship not specified$153k-$317kDetected 5 days ago

FigmaSalesResearchCommunicationCollaboration

About the role

From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
It is the role that makes every launch more coherent, more targeted, and more effective.
They operate at the horizontal layer, maintaining the narrative thread that connects Figma's growing portfolio into a single, legible story for each audience we serve.

Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio
Develop actionable buyer and user personas that go beyond job title, incorporating need state, AI fluency, workflow stage, and purchase context
Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing down their execution
Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster - because they make you better, not because someone asked you to
Figma's platform helps teams bring ideas to life-whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
If you're excited to shape the future of design and collaboration, join us!
Figma is looking for a Product Marketing Manager to own the audience intelligence and messaging architecture that underpins how we go to market.
This is not a role that owns a single product launch.
At Figma we celebrate and support our differences.
Background in building/contributing to a company's brand narrative and category positioning

5+ years in product marketing, with significant time in multi-product or multi-segment B2B SaaS
Deep experience with persona development rooted in qualitative research and behavioral insight
Additionally, if hired you will be required to attend in person onboarding.

you can align stakeholders, influence without authority, and adapt your communication for everyone from DG analyst to CMO
While not required, it is an added plus if you also have:
Proven background in PLG and enterprise dual motion
Track record of scaling an emerging segment program 0 to 1
Pay Transparency Disclosure
Please discuss your specific work location with your recruiter for more information.
Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.
Figma's compensation and benefits are subject to change and may be modified in the future.
the persona frameworks, the central messaging architecture, the shared vocabulary that Launch PMMs, DG, and sales teams draw from.

$153,000 - $317,000 USD
If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.
For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range.
Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.
Figma's compensation and benefits are subject to change and may be modified in the future.

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all.
Comfort leveraging AI as a core part of your workflow when the problem calls for it

If you require accommodation, please reach out to accommodations-ext@figma.com.
equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other cha

This listing is sourced directly from Figma's careers page and normalized into a canonical job model.