Practice Better

Practice Better

Senior Manager of Brand Marketing

Remote - Canada · Senior · Full-time

Sponsorship not specified$75k-$200kDetected 13 days ago
Content MarketingContent CalendarsBrand StrategyEHR/EMRLeadershipCommunication

About the role

  • Practice Better is at an inflection point.
  • We have a growing customer base of health and wellness practitioners, a strong product, and real momentum - but our brand hasn't caught up with the business.
  • Our voice isn't as sharp as it could be.

Responsibilities

  • Conduct ongoing competitive brand audits and identify white space where Practice Better can build a distinctive and defensible market identity
  • Lead content planning and strategy: define themes, topics and narratives that reflect our brand and resonate with our audience; get hands-on with production when the moment calls for it
  • Build and manage a year-round content calendar that spans all relevant channels and media formats, ensuring coherence, consistency, and intentional sequencing across the plan
  • Ensure content serves both brand and performance goals - building awareness and trust over time while supporting pipeline and PLG conversion at key moments in the funnel
  • Design and run brand programs that are measurable, scalable, and tied to commercial outcomes - not awareness for awareness's sake
  • Community activation - develop programs that turn our customer base of practitioners into brand advocates; surface their stories, amplify their voices, and build the infrastructure for word-of-mouth to become a compounding growth channel
  • Events, webinars & co-marketing - Deliver on-brand, well-promoted events, webinars, and joint campaigns that leverage our ecosystem to extend reach, build credibility, and drive measurable traffic, pipeline, and brand impact.
  • PR & earned media - build relationships with relevant journalists, podcast hosts, and industry platforms; pitch our story without an agency, prove ROI, and scale the program from there
  • While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.

Requirements

  • Experience & Background
  • 6-10 years of brand and content marketing experience, including at least 2+ years in a people-manager role
  • Proven track record at a SaaS company in the $25M-$100M ARR range, ideally 75-200 employees: you know what it means to be the brand at a company, not just work on it
  • You have built brand positioning and content strategy from near-scratch and shipped programs that moved commercial metrics
  • You are equally comfortable setting brand strategy on Monday and reviewing a content brief on Tuesday: context-switching between thinking and doing is your default mode
  • You are data-literate without being data-dependent.

Nice to have

  • Familiarity with the practitioner mindset and the trust dynamics of this space will accelerate your impact

Compensation

  • $125,000 - $135,000/year CAD
  • We take a holistic approach to compensation, combining salary, benefits, and flexibility.
  • The range above reflects our expected compensation for this role, based on current market data.
  • All compensation ranges are reviewed regularly and may evolve over time to reflect changes in the market.
  • We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.

Benefits

  • Comprehensive Benefits
  • We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends.
  • Ready to make a real impact on global health and wellness care?
  • Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact.
  • Founded by practitioners in 2016, we're now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.

Company info

  • You're a strong cross-functional collaborator. At this stage, brand requires influence without authority and trust built through consistent output
  • Note: Practice Better is a remote-first company with team members across North America.
  • Define Practice Better's unique brand positioning voice, and identity framework: articulate who we are, who we're for, why we exist, and how we're meaningfully different from the competition.
  • Lead messaging architecture ensuring that how we talk to prospective and existing customers reflects our positioning with precision and consistency

Visa & Work Authorization

  • However, this particular role is currently open to Canadian-based candidates only, and preference will be given to applicants legally authorized to work in Canada.
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This listing is sourced directly from Practice Better's careers page and normalized into a canonical job model.