Everly Health
Senior Manager, Member Engagement & Optimization
United States · Senior
Sponsorship not specified$135k-$150kDetected 68 days ago
Machine LearningA/B TestingContent MarketingSalesCadenceHealth LiteracyCommunication
About the role
- We transform complex biomarker data into life-changing insights-seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.
- In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country.
- Fueled by AI and built for scale, we're breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.
Responsibilities
- Set and own performance targets for member engagement programs, building the reporting infrastructure to track, diagnose, and accelerate progress across programs.
- Design end-to-end member communication journeys - including workflow documentation to support new program launches, channel sequencing, and cross-functional alignment on touchpoint strategy.
- Ensure Everlywell's brand voice comes through consistently across emails, SMS, direct mail, scripts, and IVR, and that all content performs against engagement goals.
- Lead A/B testing and optimization across messaging, creative, timing, sequencing, and channel mix, bringing a data-driven perspective into both program design and client conversations.
- Act as the voice of the member in internal conversations, advocating for what drives member action.
- Partner with Analytics, ML / AI, and Operations teams to build targeting approaches, leverage predictive models, optimize cadence and channel selection, and surface what is and is not working across programs.
- Own implementation quality - partnering with teams responsible for templates, print, digital comms, and operations to ensure strategy translates into effective, compliant execution.
- the strategy, engagement packages we take to market, and the outcomes those programs drive - with a core mandate of materially driving member clinical activation and return rates across our book of business.
- This role leads engagement strategy across all channels, including email, SMS, direct mail, AI-powered IVR, and live agent outreach.
Compensation
- This salary range for this position is $135,000 - $150,000 based on the selected candidate's qualifications, market data/ranges, location, and internal equity.
Benefits
- Everlywell is a digital health company pioneering the next generation of biomarker intelligence-combining AI-powered technology with human insight to deliver personalized, actionable health answers.
- Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners.
- We are hiring a strategic, marketing-forward leader to serve as the end-to-end owner of member communications and engagement across Everlywell's health plan and enterprise programs.
- This person should bring strong healthcare marketing judgment and meaningful experience designing engagement and activation programs in payer, Medicare Advantage, Medicaid, or broader health plan environments.
- Build segmentation, messaging, and channel strategies tailored to health plan populations including Medicare Advantage, Medicaid, Commercial ACA, and other relevant lines of business.
Company info
- Own the full range of member-facing touchpoints beyond digital channels, including in-kit materials, inserts, and physical executions, as part of a cohesive strategy to drive member action.
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This listing is sourced directly from Everly Health's careers page and normalized into a canonical job model.