Everlane

Retention Marketing Manager

Los Angeles, CA

Sponsorship not specified$81k-$120kDetected 113 days ago

A/B TestingCommunicationCollaboration

About the role

There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge.
This position reports directly to the VP Digital.
This is a highly collaborative, hands-on role with high visibility and direct impact on the success of our retention efforts.

Partner with Marketing, Creative, and Merchandising on marketing calendar alignment and content needs.
Analyze customer segments and identify opportunities to improve targeting, personalization and journey design
We believe great products start with great values - that's why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make.
You will go beyond managing email and SMS, focusing on understanding customer cohorts, uncovering behavioral insights, and developing strategies that drive retention across channels.
You'll partner closely with Creative, Merchandising, Analytics, and Engineering to bring personalized experiences to life, informed by data and customer needs.
You'll own segmentation and lifecycle strategy, guide content and contact plans, and analyze performance to continually optimize the customer journey.
You'll work closely with cross-functional partners across the business and may oversee junior team members or external partners supporting email development.
Develop customer cohort strategies by recency, frequency, monetary value, product affinity, discount sensitivity, and category behavior.
Partner with Merchandising to turn product drops, seasonal stories, and key category pushes into compelling retention moments.
Support and refine a structured testing roadmap to improve channel optimization and learnings

4-6 years of experience in retention marketing or lifecycle marketing in e-commerce
Hands-on experience in major ESP platforms like Klaviyo, Braze, or SailThru
Experience executing marketing campaigns with a test-and-learn mindset

California resident: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience.

We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it.

At Everlane, we believe luxury should be as effortless as it is conscious.
At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers.
As we continue to grow, our team is focused on building a best-in-class customer experience that reflects our mission and drives long-term loyalty.
We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle.
A key part of your work will be identifying opportunities to strengthen loyalty among high-value customers, re-engage lapsed users, and shape acquisition strategies through retention learnings, all anchored in a deep understanding of what motivates and retains our customers.
Assist in identifying opportunities to re-engage lapsed customers or retain high-value customers.

This listing is sourced directly from Everlane's careers page and normalized into a canonical job model.