Lifemdcareers

Head of Women’s Health

New York, New York, United States

Sponsorship not specifiedDetected 64 days ago

Product StrategySEMCRMPerformance MarketingForecastingPharmacy PracticeFDA RegulatoryResearchLeadership

About the role

This is a builder's role for a leader who is equally fluent in brand and growth.
Set the integrated media strategy across social, search, programmatic, affiliate, podcast, offline, etc. channels in partnership with performance marketing and media teams.
Guide creative strategy and full-funnel testing - ads, landing pages, email, SMS, onboarding flows - with a test-and-learn roadmap and clear win conditions.

Drive revenue growth, contribution margin, and long-term sustainability of the business.
Maintain accountability for P&L performance, forecasting, budget allocation, and key operating metrics; present results and recommendations to executive leadership.
Partner with functional leaders to ensure operational excellence across marketing, clinical operations, product, and pharmacy fulfillment.
Set retention strategy in partnership with CRM and product teams, including patient onboarding, adherence support, refill journeys, and program upgrades.
Manage agency, creative, influencer, and production partner relationships.
If you're passionate about building impactful technology, solving complex challenges, and seeing your code change lives, LifeMD is the place to grow, innovate, and make a difference.
You will be a trusted partner to the executive team and a visible external face of the category.

At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible.
Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company - it's a tech company revolutionizing healthcare.
Join us and let's build the future of healthcare - together.
About the role The Head of Women's Health owns the strategic direction, growth, and operational performance of LifeMD's Women's Health vertical.
You will ensure a relentless acquisition and retention engine, and partner with clinical and product to expand the offering across menopause, HRT, bone health, metabolic wellness, and the next set of unmet needs.
Core Responsibilities General Management Own the overall strategy and execution for the Women's Health vertical.
Maintain brand and compliance standards in a regulated healthcare environment, partnering closely with medical and legal review.

LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide.
Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care.
From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.
About us LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide.

This listing is sourced directly from Lifemdcareers's careers page and normalized into a canonical job model.