Socure
Vertical Marketing Lead, Public Sector
Hybrid - Washington DC · Senior
Sponsorship not specifiedDetected 34 days ago
Data ScienceCybersecurityProject ManagementProcurement
About the role
- Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world.
- To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.
- This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships.
Responsibilities
- Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the businesses sales motion, including government program owners, agency leaders, procurement decision-makers, and ecosystem influencers.
- Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
- Deliver field-ready enablement (decks, playbooks, battlecards, capability statements, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
- Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
- Drive brand awareness and permission within the public sector to position Socure as the leader in identity and fraud infrastructure.
- Partner with RevOps to define success metrics, analyze performance, and iterate based on results - scaling what works and refining what doesn't.
- Build and direct relationships with public sector marketing agency partners, overseeing day-to-day execution and ensuring consistent messaging and brand standards across all government-focused programs.
- Socure is building the identity trust infrastructure for the digital economy - verifying 100% of good identities in real time and stopping fraud before it starts.
- If you want to help build the future of identity with a team that holds a high bar for itself - keep reading.
Requirements
- 6-8 years of B2B or B2G marketing experience, including product marketing, vertical/industry marketing experience in SaaS, AI, cybersecurity, identity, fraud prevention, risk management companies supporting government programs or adjacent environments.
- Direct experience marketing to federal and/or state and local government agencies, with working knowledge of how technology decisions are made in the public sector, including procurement vehicles, RFPs, cooperative purchasing agreements, and the role of government affairs in buying cycles.
- Demonstrated success driving measurable pipeline and revenue impact in markets characterized by complex, multi-stakeholder buying processes, extended sales cycles, and layered compliance requirements.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling narratives for government audiences, including content that addresses cybersecurity, compliance frameworks, risk management, and program integrity outcomes.
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority, including government affairs, capture, and proposal development teams.
- Analytical rigor and experience tying marketing programs to government-specific business outcomes, including agency wins, program expansion, procurement cycle progression, and account retention..
- Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
- Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- If you need an accommodation during any stage of the application or hiring process-including interview or onboarding support-please reach out to your Socure recruiting partner directly.
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Company info
- The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
This listing is sourced directly from Socure's careers page and normalized into a canonical job model.