NexHealth
Senior Lifecycle Marketing Manager
United States · Senior
Sponsorship not specified$150k-$175kDetected 1 day ago
A/B TestingOnboardingCustomer SuccessEHR/EMRCommunication
About the role
- This role is a strong fit for someone who thrives in ambiguity, is energized by a blank canvas, and knows how to turn scattered pieces into a coherent, scalable function.
- The ideal candidate has deep lifecycle expertise, strong analytical instincts, and B2B experience.
Responsibilities
- Establish and own the customer lifecycle function from the ground up - defining strategy, setting priorities, and building the processes and systems to scale it
- Develop and execute programs that support customer onboarding, activation, product adoption, engagement & retention
- Design segmented, personalized messaging strategies tailored to different customer cohorts
- Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies
- Partner with Customer Success and Sales to develop customer success stories that support retention, adoption, and growth
- Maintain a lifecycle roadmap that drives measurable improvements in retention, product adoption, and customer lifetime value
- Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics
Requirements
- 7+ years of marketing experience, with at least 4 years focused on lifecycle or customer marketing
- B2B SaaS marketing experience is required
- Ability to think and execute both strategically and tactically, and to pivot quickly based on real-time data
Compensation
- The range listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of commissions.
- Variable compensation type is determined by your role and level.
- NexHealth Compensation Range
- $150,000 - $175,000 USD
Benefits
- Full Medical, Dental, and Vision (up to 100% covered)
- 401K and commuter benefits
- High-impact work that directly improves the healthcare experience for millions
Company info
- Build automated workflows and behavioral triggers that guide customers through key lifecycle stages and encourage healthy platform engagement
- What we're looking for
- It's easy to make decisions that make our lives simpler, but not the customers.
Apply directly at NexHealth →Create a free account for alerts like thisView NexHealth immigration profile
This listing is sourced directly from NexHealth's careers page and normalized into a canonical job model.