Greenworks
Vice President, Product Marketing
Mooresville, NC · Exec
Sponsorship not specifiedDetected 21 days ago
Product ManagementProduct StrategyResearchCommunicationAdaptabilityMicrosoft Office
About the role
- This role will not only set strategy, but will be actively involved in implementation.
- This role will need to be an active communicator internally with sales, operations, marketing, finance, International, IT, and global marketing teams.
- Success in this position will be consistent, profitable North American growth and increased global brand awareness through a well-defined strategic marketing plan.
Responsibilities
- Create and implement product strategy in North America for the Greenworks & Greenworks Commercial brands that includes specifications, value proposition, category management, costing, and channel strategy creation
- Partner with marketing to align on industry leading specifications that are consumer centric
- Support of the marketing group within the development of relevant social media content
- Work with our business units to develop a pricing strategy to maximize sales and profitability for the company
- Lead product strategy to leverage the Greenworks brand and maximize new market opportunities in professional markets
- Lead and implement the use of consumer data and marketing research to impact brand and product positioning to consumer and professional markets
- Develop packaging that is fresh and consistent with the brand and sets Greenworks apart to drive profitability and further grow through our retail, ecommerce and distribution partners
- Able to manage and motivate a high caliber team
- Experience in building new processes, business plans and seeing them through to market
Requirements
- Additionally, extensive external communications with the customer will be required to promote the brand and grow the cordless power outdoor equipment market.
Nice to have
- 4-year college degree or equivalent work experience, MBA preferred
Benefits
- Global experience is a bonus
- Able to thrive in an entrepreneurial, action-oriented, fast-paced and sometimes chaotic work environment
Company info
- Greenworks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals.
- The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers.
- With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools.
- Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without issues associated with gas products.
- For more information, find us on the web at greenworkstools.com or greenworkscommercial.com.
- This role will lead product messaging, value proposition, merchandising, costing, and channel strategy for each product category through consumer research to achieve sustainable and profitable growth for the company.
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