1Password

1Password

Senior SEM Manager

Remote (United States | Canada) · Senior

Sponsorship not specifiedDetected 50 days ago
SQLMachine LearningNLPLLMsAgentic AIA/B TestingProduct StrategySEOSEMGoogle AdsMarketing AnalyticsSalesforceGoogle AnalyticsPerformance MarketingSalesForecastingRecruitingResearchCommunicationCollaborationAdaptability

About the role

  • We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today.
  • As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience.
  • Over 180,000 businesses, from Fortune 100 leaders to the world's most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

Responsibilities

  • Own and drive the global paid search strategy across Google Ads, Microsoft Ads, and emerging search platforms (including AI-powered search surfaces like SGE/Perplexity)
  • Develop and maintain a paid search roadmap that maps to both Self-Serve (trial starts, direct conversions) and Sales-Assist (MQL, SQL, pipeline) KPIs simultaneously
  • Lead the evolution of paid search strategy as 1Password scales into new markets, products, and customer segments
  • Drive ongoing optimization across CAC, ROAS, MQL volume, pipeline contribution, and LTV signals, with clear visibility into both PLG and SLG performance
  • Build and manage a rigorous experimentation program - continuous A/B testing of creative, landing pages, offers, and audience segments
  • Partner closely with the Web team to ensure paid search landing experiences convert efficiently for both self-serve and sales-assisted paths
  • Manage agency and vendor relationships where applicable, holding partners to high performance standards
  • We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect.
  • If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Requirements

  • 7+ years of hands-on paid search / SEM experience in a B2B SaaS or dual B2C/B2B environment
  • Proven experience managing paid search across both a PLG/self-serve and a sales-assisted motion - not just one or the other
  • Track record of managing large budgets with direct accountability to pipeline and revenue outcomes
  • Expert-level proficiency in Google Ads, Microsoft Ads, SA360, and GA4
  • If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you.

Skills

  • 1Password is growing.
  • About 1Password
  • Come join us and help shape a safer, simpler digital future.
  • This is a rare, high-impact role that sits at the intersection of

Compensation

  • USA-based roles only: The annual base salary for this role is between $119,000 USD and $173,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time

Benefits

  • We believe in working hard, and rewarding that hard work through our benefits.
  • Health and wellbeing
  • 👶 Maternity and parental leave top-up programs
  • 🩺 Competitive health benefits
  • 🏝 Generous PTO policy
  • 📈 RSU program for most employees
  • 💸 Retirement matching program

Company info

  • While not an exhaustive list, here is a glance at what we currently offer:
  • Remote work is a part of our DNA.
  • Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture.

Equal opportunity

  • equal opportunity employer.
  • Accommodation is available upon request at any point during our recruitment process.
  • If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we'll work to meet your needs.

Visa & Work Authorization

  • disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status
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This listing is sourced directly from 1Password's careers page and normalized into a canonical job model.