Canary Technologies Corp
Product Marketing Manager
New York, NY
Sponsorship not specified$90k-$140kDetected 120 days ago
RESTProduct ManagementProduct StrategySalesCustomer SuccessLeadershipCommunicationCollaborationPublic Speaking
About the role
- You'll serve as the expert on our regional buyers, markets, and competitors, ensuring our products are positioned for maximum growth.
- This is a highly cross-functional and strategic role that blends storytelling, market insight, and sales enablement to fuel growth in expansion regions.
Responsibilities
- Go-to-Market (GTM) Strategy: Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances.
- Messaging and Positioning: Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries
- Sales Enablement: Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battle cards, and training materials that empower them to win new business.
- Content and Campaigns: Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline.
- Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances.
- Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries
- Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline.
- We provide budget to help drive cross functional professional development conversations across the organization.
- Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Requirements
- 5-8+ years of progressive experience in Product Marketing, with a significant focus on experience in markets for a B2B SaaS company.
- Exceptional written and verbal communication skills, with a native-level proficiency in English.
- Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations.
- Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.
- Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team.
- a Master's degree is a bonus.
Nice to have
- Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus.
- Bachelor's degree in Marketing, Business, or a related field
Skills
- Join us in shaping the future of hospitality!
- Canary Technologies is an equal opportunity employer.
Compensation
- Target cash compensation ranges from $90,000-$140,000, including a fixed annual salary and a performance-based bonus paid monthly.
- Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.
- We also work hard to ensure Canary is a fun and exciting place to work!
- Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
- Self Improvement Club: We meet each month and share our personal goals for the month.
- Each individual is provided a budget towards any purchases that help us achieve these goals.
Benefits
- Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.
- Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Company info
- Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
- Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests.
- Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
- Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work - and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.
- As a company we want to ensure that the team has time to recharge.
- Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
- We're looking for an experienced & motivated Product Marketing Manager to drive our Go-to-Market strategy and marketing execution.
Equal opportunity
- equal opportunity employer.
Visa & Work Authorization
- We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic inform
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