Neofinancial

Director, Lifecycle Marketing

Calgary, AB · Director

Sponsorship not specifiedDetected 40 days ago

A/B TestingContent MarketingCRMCustomer SuccessCommunication

About the role

Life at a rapidly scaling tech startup isn't for everyone.
It's complex, fast-paced, high-pressure, but also incredibly fulfilling.
While we may not have an immediate opening today, we proactively review applications to match great people with the right roles as they open up.

Content & Messaging Strategy: Own the delivery and quality of all lifecycle content within your domain - messaging strategy, value prop framing, segmentation for relevance. Source creative execution from specialist teams
own the outcome.
Cross-Functional Partnership: Serve as the lifecycle representative embedded within a product program. Collaborate on scope and priorities
own architecture and governance.
Quality & Governance: Own the quality of all communications in production. Ensure rigorous QA and adherence to change control processes before anything reaches a customer.
Experimentation mindset - designs tests, interprets results, drives iteration
Content & Messaging Strategy: Own the delivery and quality of all lifecycle content within your domain - messaging strategy, value prop framing, segmentation for relevance. Source creative execution from specialist teams; own the outcome.
Cross-Functional Partnership: Serve as the lifecycle representative embedded within a product program. Collaborate on scope and priorities; own architecture and governance.
10K+ retail partners
Embedded within a cross-functional product program, this role owns end-to-end lifecycle execution for their domain - from brief intake through live performance.

Experience designing and executing multi-step automated customer journeys at scale in a modern CRM platform (Iterable, Braze, Customer.io http://Customer.io, SFMC)
Experience in fintech, banking, or high-consideration consumer products is a strong asset
Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

For select roles, equity participation reinforces that mindset by giving employees a direct stake in the company's long-term success.

Journey & Campaign Execution: Design and deploy always-on event-driven journeys and one-time campaigns (product launches, ad hoc communications) that move customers through engagement states.
What We're Looking For
designing, executing, and optimizing the journeys and campaigns that guide customers from first product through full relationship depth.
Design and deploy always-on event-driven journeys and one-time campaigns (product launches, ad hoc communications) that move customers through engagement states.
As we continue to scale and evolve, we're looking for builders, innovators, and problem solvers who thrive on challenge-people who would rather blaze a trail through uncertainty than follow a well-paved path.
At Neo, ownership is part of how we think and operate.
We are hiring for an open, vacant position.

equal opportunity and are committed to creating an inclusive climate where everyone can thrive.

This listing is sourced directly from Neofinancial's careers page and normalized into a canonical job model.