Stanley 1913

Stanley 1913

Manager, Marketing Analytics

Seattle, WA · Full-time

Sponsorship not specified$125k-$155kDetected 7 days ago
Marketing AnalyticsBudgetingExcelResearchLeadershipCommunicationCollaborationPublic SpeakingMicrosoft Office

About the role

  • This role includes owning frameworks, narratives, and reporting infrastructure.
  • It focuses on marketing efficiency and investment, not media execution or attribution modeling.

Responsibilities

  • Partner with Finance to develop return on investment models and guide budgeting decisions.
  • Build and maintain critical metric frameworks across the customer journey, from awareness through retention.
  • Analyze relationships between brand-building efforts and business outcomes such as market share, growth, and conversion.
  • Develop executive scorecards, dashboards, and business review materials.
  • Deliver tiered reporting that meets the needs of both marketing teams and senior leadership.
  • Build polished presentations and reporting materials using Excel and Powerpoint
  • Quickly earn the trust of their senior leadership partners by delivering reliable, high-quality analytical work.
  • Establish an MROI framework that Finance and Marketing leadership can actively use in budget planning and business reviews, developed in close partnership with senior partners.
  • Develop into a credible analytics collaborator for cross-functional teams and agency partners - crafting investment conversations without owning media activation.
  • Produce consistently polished marketing scorecards and QBR/MSBR materials that reflect well on the marketing organization and support confident, defensible investment decisions.

Requirements

  • Sophisticated Excel and PowerPoint skills with the ability to turn data into compelling business insights.
  • Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies.
  • Knowledge of marketing effectiveness principles and measurement frameworks.
  • Familiarity with multi-touch attribution (MTA) concepts and methods for evaluating efficiency.

Nice to have

  • 5-7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance
  • consumer goods, DTC, or digital brand experience preferred.

Compensation

  • $125,000 - $155,000 USD

Benefits

  • Build a clear data narrative connecting brand investment to brand health outcomes, contributing meaningfully to the case for upper-funnel spend in QBRs and annual planning cycles.
  • Brand Health & Upper Funnel Analytics
  • Lead brand health measurement and translate insights into actionable recommendations.

Company info

  • Stanley 1913 - Built for Life® since 1913.
  • The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher ™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We're a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimiz e s our impact on the planet. Learn more at www.stanley1913.com.
  • Position Summary
  • The Manager, Marketing Analytics will build the marketing analytics function within the Stanley 1913 organization. This role includes owning frameworks, narratives, and reporting infrastructure. They will support leadership in making confident, data-backed decisions on marketing investments.
  • This role partners closely with the Brand, Finance, and digital advertising groups.
  • It offers meaningful senior leadership support and a significant opportunity for impact.
  • The ideal candidate brings proven financial insight, expertise in assessing brand vitality, and the communication skills to develop executive-grade materials in collaboration with senior leadership.
  • The Stanley 1913 brand is owned by Morgan Street Holdings (formerly HAVI), a privately held enterprise with a diverse portfolio of operating companies, including HAVI Supply Chai
  • The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage.
  • Today, our colorful and thoughtfully designed products including the popular Quencher ™ series go beyond function, elevating everyday moments with style and empowering active lifestyles.
  • We're a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimiz e s our impact on the planet.
  • Learn more at www.stanley1913.com.
  • The Manager, Marketing Analytics will build the marketing analytics function within the Stanley 1913 organization.
  • They will support leadership in making confident, data-backed decisions on marketing investments.
  • They are energized by building from scratch, comfortable working across functions, and eager to grow as a strategic analytics partner in a high-visibility, digitally-focused consumer goods environment.
  • Marketing Investment Efficiency & Financial Impact
  • Be responsible for the MROI framework, measuring and communicating the impact of marketing investments.
  • Provide data-driven recommendations to improve marketing effectiveness and brand investment performance.
  • Supervise and report on key brand metrics, including Share of Search, Brand Equity, Share of Voice, and Earned Media Value.
  • Executive Reporting & Storytelling
  • Translate sophisticated data into clear, compelling business understandings.
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This listing is sourced directly from Stanley 1913's careers page and normalized into a canonical job model.