CodePath

Chief Marketing Officer

Remote, United States · Exec · Full-time

Sponsorship not specified$240k-$350kDetected 7 days ago

Content MarketingBrand StrategySalesLeadership

About the role

On the learner side, you run the growth machine that turns awareness into applications and enrollments.
This is a chance to put your craft behind what could be the most meaningful work of your career, changing the lives of millions while modernizing the education and workforce systems our country relies on.
This is a high-stakes, player-coach role.

Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning
Develop and protect brand guidelines across every channel and touchpoint
Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants
Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step
Develop repeatable campaign playbooks so every launch doesn't start from scratch
As CodePath's first Chief Marketing Officer you'll own the full marketing function at CodePath, from brand and storytelling to performance, lifecycle, and conversion.
You're the person who connects every touchpoint a learner, employer, or partner has with CodePath into one cohesive, high-performing system.
You own all of CodePath's marketing: brand, learner enrollment, and the B2B engine that powers our earned revenue.
On the partner side, you equip the teams selling into universities and enterprises with the positioning, narratives, and product marketing that close deals.
You'll inherit a strong foundation: programs learners love, real outcomes, and the backing of partners like Amazon, Google, and Anthropic.

Deep understanding of lifecycle marketing, email, and conversion optimization
Fluency across social platforms and organic content strategy
you write compelling copy, review creative, and set a high bar for quality
B2B product marketing and sales enablement: you've shipped positioning, narratives, and enablement that help a revenue team win deals
Founder mentality: you think like an owner, with high agency, resourceful and scrappy, solving problems before anyone asks
Results-driven, with a bias toward action and experimentatio
You're at the frontier of AI-assisted brand, content, and growth operations
Exceptional brand instincts: you tell stories that make people feel something and then act
Hands-on content skills: you write compelling copy, review creative, and set a high bar for quality
CodePath is the largest educator of college computer science students in the country.
People joining CodePath now will have the opportunity to help architect the next frontier of our work.

Craft the narratives that make CodePath the category-defining name in AI-native tech education
Your job is to tie it all together, build the brand, scale the content machine, optimize the funnel, and make CodePath the defining name in AI-native tech education.

Earned revenue pipeline with university and enterprise partners
A high-performing marketing team, measured by hiring, standards, and retention
CodePath's external reputation with press, funders, and partners
You've run marketing budgets in the tens of millions, resulting in revenue in the hundreds of millions
You've scaled a brand or growth function to millions of users or customers, and to hundreds of millions in revenue
You've built and led high-performing marketing teams

This listing is sourced directly from CodePath's careers page and normalized into a canonical job model.