Iherb
Growth Marketing Specialist (N. America)
Irvine, CA
Sponsorship not specified$54k-$95kDetected 8 days ago
Data ScienceData VisualizationSEMGoogle AdsMeta AdsGoogle AnalyticsGrowth MarketingPerformance MarketingExcelLogisticsVendor ManagementLoad TestingMicrosoft Office
About the role
- Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
- Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
- Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
Responsibilities
- Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
- Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
- Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
- Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
- Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
- Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
- Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
- Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
- Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
Requirements
- 5 years of experience in performance marketing, growth marketing, paid media, digital marketing, or marketing operations.
Nice to have
- Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
- Possess a passion for campaign operations, performance analysis, creative testing, and process improvement.
- Experience with E-specific platforms, or similar regional paid media platforms strongly preferred.
- Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
- Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
- Ability to analyze campaign performance and identify practical optimization opportunities.
- Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
- Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
Skills
- Knowledge, Skills and Abilities:
Compensation
- The expected salary range for this role is $54,063 - $95,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.
Company info
- For A Better You
- At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone.
- As a team member, we'll empower you to live this promise each day as you make a truly global impact in your career.
- We constantly strive for innovation, while transforming and improving the online shopping experience for our customers.
- We believe that individually we are incredible, but when we come together, our growth is infinite.
- In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
- Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what's expected, turning challenge into change.
- If you're ready for it, we want you to join our team.
- Get started now.
Equal opportunity
- iHerb is an Equal Opportunity employer.
This listing is sourced directly from Iherb's careers page and normalized into a canonical job model.