Archy
Growth Marketing Manager, Performance Marketing
United States
Sponsorship not specifiedDetected 7 days ago
Agentic AIA/B TestingGoogle AdsMeta AdsMarketing AnalyticsHubSpotCRMGrowth MarketingPerformance MarketingPatient CareLeadershipCommunication
About the role
- Those teeth you are showing deserve the best care you can give them, yet the status quo of the software your dentist uses today is outdated.
- Full-funnel, data-driven growth is how we meet practices where they are, earn trust, and show them a better way to work.
- This is a hands-on performance marketing role.
Responsibilities
- Own the full campaign lifecycle across Meta Ads, Google Ads, and TikTok Ads, including objectives, account and campaign structure, setup and quality assurance, audience or keyword targeting, budgets and bidding, launch, pacing, optimization, experimentation, measurement, and reporting.
- Develop a consistent pipeline of performance marketing creative concepts grounded in customer insight, channel behavior, and campaign data.
- Collaborate with creative partners to bring concepts to market, provide specific performance feedback, and improve the next round of assets.
- Design and optimize full-funnel programs that build awareness, generate high-intent leads, improve marketing-qualified lead to sales-qualified lead conversion, create opportunities, and contribute to closed-won revenue.
- Track and manage channel budgets, monitor pacing and customer acquisition cost, and recommend reallocations based on performance, seasonality, test results, lead quality, and business priorities.
- Comfortable with AI and faster because of it. You use AI tooling such as Claude Code and Codex to quickly create and iterate on creative, concepts, and analysis.
- You will own the day-to-day strategy and execution of Archy's paid acquisition engine across Meta Ads, Google Ads, and TikTok Ads.
- Build and manage an experimentation roadmap across creative, messaging, audiences, offers, landing pages, campaign structures, and bidding approaches.
Requirements
- 5+ years of relevant experience in performance marketing, growth marketing, or demand generation, including sustained ownership of paid media programs and measurable pipeline or revenue outcomes.
- Direct experience in all three platforms is required
- Experience partnering with Sales, SDRs, RevOps, marketing, and creative collaborators to improve targeting, messaging, asset quality, conversion, and downstream business impact.
Nice to have
- Experience with HubSpot or a similar CRM and marketing automation platform.
- Experience with Claude Code or Codex, comfortable with AI tooling
- Experience testing adjacent paid channels such as LinkedIn Ads, YouTube Ads, Reddit Ads, or programmatic media.
- Experience contributing to integrated, viral, community, or unconventional campaigns that also produced measurable business outcomes.
- Preferred Experience:
Compensation
- Competitive salary and equity (some roles may be eligible for performance-based incentives or bonuses)
Benefits
- Competitive salary and equity (some roles may be eligible for performance-based incentives or bonuses)
- Health, dental, and vision insurance
- Flexible vacation policy
- Archy builds modern software that lets dental practices focus on patient care rather than wrestling with outdated tools.
- Prioritize tests based on evidence, expected impact, effort, and the value of the learning.
Company info
- We are looking for a Growth Marketing Manager who understands that the best performance marketing earns attention instead of feeling like advertising.
This listing is sourced directly from Archy's careers page and normalized into a canonical job model.