mineandyours

mineandyours

Digital Marketing Lead

Vancouver, BC or Toronto, Ontario

Sponsorship not specifiedDetected 20 days ago
A/B TestingProject ManagementGoogle AdsMeta AdsEmail MarketingGoogle AnalyticsCRMPerformance MarketingLeadershipCommunicationOrganizational Skills

About the role

  • By extending the life of luxury pieces, we help reduce fashion waste while making high-end fashion more accessible.
  • What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.
  • Our Core Values Passion for Product - Every piece is a jewel, every detail matters.

Responsibilities

  • Lead digital marketing initiatives across paid media, email marketing, and ecommerce campaigns to support company growth targets
  • Collaborate closely with Buying, Ecommerce, Retail, and Creative teams to align storytelling across launches, promotions, and key campaigns
  • Support campaign planning and digital go-to-market execution across ecommerce and retail initiatives
  • Manage and optimize paid digital campaigns across Meta, Google, and emerging platforms
  • Partner with internal and external teams on ad trafficking, reporting, creative testing, and weekly optimizations
  • Support budget pacing and campaign allocation to maximize efficiency and profitability
  • Lead Klaviyo email marketing operations including campaign planning, segmentation, automated flows, A/B testing, and reporting
  • Build and maintain email marketing calendars aligned with launches, promotions, and seasonal campaigns
  • Develop strategies focused on customer retention, repeat purchase behavior, and lifecycle marketing
  • Continuously optimize email performance through testing, reporting, and customer insights

Requirements

  • 3-5+ years experience in digital marketing, performance marketing, ecommerce marketing, or CRM
  • Strong understanding of Meta Ads Manager, Google Ads, Google Analytics, and Klaviyo
  • Proven experience managing and optimizing paid media campaigns focused on ROAS and conversion

Benefits

  • Comprehensive benefits package including: extended health, dental, and vision care.
  • Access to a virtual healthcare platform and Employee & Family Assistance Program.
  • A collaborative, entrepreneurial environment where your impact is visible.
  • At Mine & Yours, diversity, equity, and inclusion are central to who we are.

Company info

  • Since 2013, Mine & Yours has been leading Canada's luxury resale movement. We're a recognized destination for buying and selling authentic pre-owned luxury goods, serving a loyal in-store and online community of fashion lovers worldwide.
  • Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high-end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.
  • Our Core Values
  • Passion for Product - Every piece is a jewel, every detail matters.
  • Connect and Uplift - We rise by lifting others.
  • The Store is Our Stage - Every detail tells our story.
  • Hustle Together - One team, one dream - we get it done.
  • Sustainably Conscious - Mindful today, responsible for tomorrow.
  • These values shape how we lead, collaborate, and support one another while delivering exceptional experiences for our clients.
  • We are looking for a highly organized, analytical, and performance-driven Digital Marketing Lead to oversee paid media, email marketing, digital reporting, and ecommerce marketing initiatives.
  • Since 2013, Mine & Yours has been leading Canada's luxury resale movement.
  • We're a recognized destination for buying and selling authentic pre-owned luxury goods, serving a loyal in-store and online community of fashion lovers worldwide.
  • Our vision is to create a fashion community that values luxury, quality, and sustainability.
  • Position Overview
  • This role is ideal for someone who thrives in both strategy and execution, understands digital growth, and is excited to help scale a fast-paced luxury ecommerce brand.
  • Digital Marketing Strategy & Execution
  • Oversee day-to-day execution of digital campaigns, ensuring timelines, deliverables, and cross-functional dependencies are managed effectively
  • Ensure brand consistency and alignment across all digital customer touchpoints
  • Paid Media & Performance Marketing
  • Monitor and report on ROAS, CPA, conversion rate, and customer acquisition performance
  • Identify opportunities for growth through audience segmentation, retargeting strategies, and creative testing
  • Email Marketing & CRM
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