Rbi
Manager, CRM & Personalization, Burger King, US
Corp - Miami Corporate Office
Sponsorship not specifiedDetected 28 days ago
Data StructuresData EngineeringA/B TestingProject ManagementStakeholder ManagementSalesforceCRMCommunication
About the role
- Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
Responsibilities
- Lead the development and execution of CRM strategies across email, push notifications, SMS, in-app messaging, and other owned channels.
- Develop lifecycle marketing programs that drive customer acquisition, engagement, retention, loyalty participation, and reactivation.
- Own the CRM communication calendar and lifecycle roadmap, ensuring coordinated and customer-centric experiences across channels.
- Lead CRM personalization strategy across owned channels, leveraging customer data, loyalty behaviors, transaction history, and engagement signals to develop audience, segmentation, and journey strategies that deliver relevant and impactful customer experiences.
- Own CRM audience activation through Hightouch, partnering with Analytics and Data Engineering teams to ensure reliable customer data flows and operationalize customer audiences, predictive models, and behavioral signals for CRM activation and personalization.
- Lead CRM campaigns from concept through execution, including brief creation, audience strategy, creative development, stakeholder alignment, legal review, and launch coordination.
- Partner closely with Loyalty, Media, Analytics, Product, Brand Marketing, and agency partners to deliver integrated customer experiences, while serving as a key CRM stakeholder across the organization.
- Manage external agency partners supporting CRM strategy, creative development, and campaign execution.
- Own the CRM testing and experimentation roadmap, including A/B and multivariate testing across channels.
- Establish measurement frameworks and success metrics for CRM initiatives, partnering with Analytics teams to evaluate program performance, and identify optimization opportunities that drive continuous improvement.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in CRM, lifecycle marketing, customer engagement, or related disciplines.
- Strong understanding of customer segmentation, personalization, lifecycle marketing, and customer journey development.
- Knowledge of customer data structures, customer attributes, event-based marketing, APIs, and marketing technology ecosystems.
- Excellent project management and stakeholder management skills with the ability to influence cross-functional teams.
- Hands-on experience developing and executing CRM programs across email, push notifications, SMS, and in-app messaging.
- Experience working with CRM and customer engagement platforms such as Braze, Salesforce, Adobe, or similar platforms; Braze experience preferred.
- Experience developing audience strategies and leveraging customer data to drive personalization and lifecycle marketing initiatives.
- Experience partnering with Analytics, Data, Product and Engineering teams to implement CRM capabilities and customer data solutions.
- Strong analytical mindset with experience interpreting campaign performance and translating data into actionable recommendations.
- Ability to thrive in a fast-paced environment, manage multiple priorities, and drive initiatives from strategy through execution.
Nice to have
- Experience working with CRM and customer engagement platforms such as Braze, Salesforce, Adobe, or similar platforms
- Braze experience preferred.
- Experience working with customer data activation and audience management platforms, with Hightouch experience preferred.
- Experience in loyalty, QSR, retail, ecommerce, or consumer-facing businesses preferred.
Skills
- Ready to make your next big professional move?
- These independently operated brands have been serving their respective guests, franchisees and communities for decades.
- Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
- Successful candidates will be expected to work onsite 5 days per week.
Compensation
- Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
Benefits
- We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Equal opportunity
- Accommodation is available for applicants with disabilities upon request.
This listing is sourced directly from Rbi's careers page and normalized into a canonical job model.