Nory CO

Nory CO

Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

New York · Part-time

Sponsorship not specified$25k-$40kDetected 2 days ago
Graphic DesignSEOVideo ProductionResearch

About the role

  • We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market.

Responsibilities

  • Content Creation: Produce and manage compelling marketing content-including short-form videos, images, and brand narratives-that highlights the transformative impact of our programs.
  • SEO Optimization: Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
  • Channel Management: Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
  • Produce and manage compelling marketing content-including short-form videos, images, and brand narratives-that highlights the transformative impact of our programs.
  • Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
  • Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
  • Multimedia Expertise: Advanced skills in creating highly engaging multimedia content, backed by a robust portfolio showcasing video production, graphic design, and written copywriting.
  • Our mission is to develop young risk-takers, problem-solvers, and empathetic leaders.

Requirements

  • Strategic Insights: In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community.

Compensation

  • $25 - $40 per hour (dependent on experience and portfolio strength)

Benefits

  • Customer Acquisition: Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
  • In this role, you will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.
  • Market-Specific Success: Demonstrated success in digital marketing within the NYC education and parenting sectors, with a heavy emphasis on data-driven decision-making.
  • LIVE OUR VISION: OUR 'WAYS OF BEING'
  • NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of over 4,000 children annually through immersive, hands-on learning experiences.

Company info

  • We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation.
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