WWE
Manager, Membership Growth
Los Angeles, CA
Sponsorship not specifiedDetected 31 days ago
A/B TestingCRM
About the role
- Manager of Membership Growth to help launch and scale a new digital membership product.
- This role will focus on converting a broad fan audience and large and growing waitlist into a paid membership base.
- This is primarily an owned-channel growth role, rather than a paid media role.
Responsibilities
- Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members
- Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth
- Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences
- Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans
- A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows
Nice to have
- Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus.
- 2-5 years of relevant experience preferred, but open based on fit.
Compensation
- $93,750 annually(minimum will not fall below the applicable
Benefits
- Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action
- Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments
Company info
- WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic including UFC, the world's premier mixed martial arts organization
- WWE, the global leader in sports entertainment
- and PBR, the world's premier bull riding organization. Together, these reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency
- and On Location, a global leader in premium experiential hospitality. Position Title: Manager, Membership Growth
- WWE® is the global leader in sports entertainment.
- The company creates and delivers original content 52 weeks a year to a global audience.
- WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms.
- WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW.
- WWE is part of TKO Group Holdings (NYSE: TKO).
- Additional information on WWE can be found at wwe.com and corporate.wwe.com.TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
- TKO owns iconic including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization.
- Together, these reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
- TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
- Position Title: Manager, Membership Growth
- Position Summary:
- The ideal candidate can build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth.
Equal opportunity
- $125,000 annually WWE is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
This listing is sourced directly from WWE's careers page and normalized into a canonical job model.