Madrivo

Growth Leader, Insurance Vertical

United States

Sponsorship not specifiedDetected 32 days ago

Performance MarketingSalesLead Generation

About the role

The Outcomes (Your First 12 Months) Vertical Launch & Revenue: Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin.
Yield Optimization: Extract an additional 5% margin through sophisticated post-monetization strategies (cross-sells, remarketing, and path optimization).
Publisher Dominance: Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for our internal and external publishers.

This is not a "maintenance" role; this is a founding-executive opportunity to build a high-independent-asset-value vertical from the ground up.
Leveraging Madrivo's powerhouse reputation, in-house agency, and exclusive media inventory, you will own the entire lifecycle of the Insurance vertical-from sales and strategic partnerships to monetization optimization and media strategy.
You will be responsible for delivering exceptional ROAS for carrier partners, maximizing yield for our publishers, and ensuring a seamless, high-intent experience for the end consumer.
Build a roadmap that accelerates our 5-year enterprise strategy, creating a vertical with massive standalone asset value.
This is your chance to own a vertical, build a team, and create a high-value asset under the Madrivo banner.

You have experience orchestrating monetization throughout that journey to maximize every cent of yield.
You have led media buying strategies (Search, Social, Native, or Email) that resulted in positive yield for the house and high ROAS for the buyers.

Vertical Architect: You have a track record of building an Insurance vertical for an aggregator or agency from scratch, specifically leading demand for a $25M+ annual revenue business.

You possess 5+ years of proven success within the Insurance lead generation space (Auto, Health, Life, or Medicare).
You have the ability to work autonomously as a hands-on contributor in the early days, with the vision to recruit and lead a world-class team as you scale.

Your mission is to architect, launch, and dominate a premier Direct-to-Consumer Insurance vertical within the Madrivo ecosystem.
We are looking for a "Rainmaker" who possesses a rare blend of high-level strategy and "Get Sh*t Done" (GSD) execution.
Madrivo is a premier performance marketing agency that helps brands acquire customers at scale.

This listing is sourced directly from Madrivo's careers page and normalized into a canonical job model.