Zinnia (zinnia.com)

Social Media Manager

USA - Remote

Sponsorship not specified$85k-$100kDetected 1 day ago

Project ManagementContent CalendarsSocial Media MarketingWritingInfluencer MarketingCollaboration

About the role

With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products.
All of which enables more people to protect their financial futures.
This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand.

Responsibilities

Own the company's social media strategy and execution across all major platforms.
Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
Own the content calendar across major social platforms.
Create engaging written, visual, and video content.
Collaborate with internal stakeholders on campaigns and launches.
Manage community engagement and brand conversations.
Plan, launch, manage, and optimize paid social campaigns.
Monitor performance and optimize targeting, budgets, and creative.
Develop and execute influencer marketing campaigns.
Identify, recruit, negotiate, and manage influencer relationships.

Requirements

Bachelor's degree or equivalent experience.
Minimum of 5 years of professional social media marketing experience.
Experience with organic social, paid social advertising, and influencer marketing.
Experience with legal/compliance creative and copy review.

Nice to have

Insurance, financial services, or other regulated industry experience preferred.

Compensation

Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members.

Benefits

You'll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance.

Company info

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value - and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.
We're looking for a creative, data-driven Social Media Manager to take full ownership of our social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand.
This role is both strategic and hands-on. You'll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact.
Zinnia is the leading technology platform for accelerating life and annuities growth.
Our success is driven by a commitment to three core values: be bold, team up, deliver value - and that we do.
We're looking for a creative, data-driven Social Media Manager to take full ownership of our social media presence across organic, paid, and influencer marketing channels.
This role is both strategic and hands-on.
If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact.
As part of the marketing team, you'll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.

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