Mlabs
Marketing Manager
New York, New York, United States · Full-time
No sponsorship$80k-$100kDetected 14 days ago
Growth MarketingAdaptability
About the role
- With a proven model and rapid growth underway, the next major strategic initiative centers on the NFL market.
- Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season.
- Domain Knowledge: A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming.
Responsibilities
- User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics.
- Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine.
- Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community.
- Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI.
- Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.
- Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics.
- Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine.
- Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community.
- Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI.
- $80K - $100K We are hiring on behalf of our client, an innovative, fast-scaling skill-based fantasy sports platform who is seeking a growth-focused Marketing Manager to lead user acquisition and market expansion across the NFL and American sports sectors.
Requirements
- Cultural Alignment: A strong understanding of NFL and American sports culture.
Nice to have
- Prior experience launching or scaling a real-money or skill-gaming product.
- High degree of autonomy, scope, and ownership over a major product launch.
- Opportunity to work with a fast-moving, collaborative team within the high-growth intersection of sports, gaming, and technology.
- Direct visibility of performance impact from day one.
- If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion.
- We genuinely appreciate your interest and wish you the best in your job search.
- We ensure no discrimination, accessible job adverts, and providing information in accessible formats.
- Our goal is to foster a diverse, inclusive workplace with equal opportunities for all.
Compensation
- Competitive salary and compensation package.
Company info
- At MLabs, we are committed to offer equal opportunities to all candidates.
- If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.
- Your data may be shared only with clients and trusted partners where necessary for recruitment purposes.
This listing is sourced directly from Mlabs's careers page and normalized into a canonical job model.