Filson
Lifecycle Marketing Manager
Seattle, WA
Sponsorship not specified$100k-$130kDetected 7 days ago
A/B TestingComplianceProject ManagementGoogle AnalyticsCRMExcelCommunicationCollaborationProblem SolvingMicrosoft Office
About the role
- The Lifecycle Marketing Manager is responsible for owning and optimizing Filson's email and SMS marketing program, driving customer engagement, retention, and revenue growth through strategic lifecycle marketing initiatives.
- This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.
- The ideal candidate is a builder who thrives in a fast-paced, collaborative environment and enjoys balancing strategy with execution.
Responsibilities
- Own the end-to-end execution of Filson's email and SMS marketing program using Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization.
- Develop and manage the email and SMS marketing calendar in partnership with Merchandising, Planning, and Marketing teams to support product launches, promotions, seasonal campaigns, and business priorities.
- Build, maintain, and optimize lifecycle marketing automations including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, loyalty, replenishment, and other customer journey programs.
- Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value.
- Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation.
- Partner closely with Creative and Content teams to develop compelling customer communications that align with Filson's brand standards and seasonal marketing initiatives.
- Collaborate with Product and Analytics teams to ensure accurate campaign tracking, tagging, data integrity, and measurement across CRM platforms.
- Support broader marketing initiatives as needed, including briefing creative assets aligned with CRM campaigns and assisting with paid media operations alongside agency partners.
- The Lifecycle Marketing Manager will also support broader marketing initiatives as needed, contributing to the success of integrated campaigns across multiple channels.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5-8 years of progressive marketing experience with significant hands-on ownership of email and SMS lifecycle marketing programs.
- experience with comparable email service providers (ESPs) or marketing automation platforms may be considered.
- Working knowledge of CRM best practices, customer lifecycle marketing, email deliverability, audience segmentation, marketing automation, and performance measurement.
- Experience interpreting marketing performance data and translating insights into actionable recommendations.
- Strong cross-functional communication and collaboration skills with the ability to influence stakeholders across multiple departments.
- Proficient knowledge of Microsoft Office, particularly Excel and PowerPoint.
- Employee may be required to perform other duties to meet the ongoing needs of the organization.
- More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available.
- With more than 125 years under our belt, we still have a start-up mentality.
- equivalent professional experience may be considered.
- Demonstrated experience managing CRM platforms, preferably Klaviyo
- Proven success building, executing, and optimizing lifecycle marketing campaigns, customer segmentation strategies, and automated customer journeys that drive measurable business results.
- Strong attention to detail coupled with analytical and problem-solving skills.
- Excellent project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Nice to have
- Experience working in retail, e-commerce, consumer products, or direct-to-consumer (DTC) businesses is preferred.
- Experience with Google Analytics, reporting dashboards, or business intelligence tools is a plus.
Compensation
- $100,000 - $130,000 USD
Benefits
- Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable.
- Monitor and analyze key CRM performance metrics including revenue attribution, conversion rates, engagement, deliverability, subscriber growth, and overall program health.
This listing is sourced directly from Filson's careers page and normalized into a canonical job model.